UK Bingo Investment Craze in Rising Online Games Markets

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Investment in the iGaming industry is something only a few saw as an opportunity. Those that purchased shares pre-pandemic in high performing iGaming stocks tripled and quadrupled their investments, while the market will continue to rise globally.

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With the UK Bingo market showing promising signs in the online sphere, and its connection with major iGaming platforms under the official UK government gambling authority, the UKGC, the industry is closing in on the £1 billion revenue milestone. Combining online bingo with physical bingo halls across the country, the total revenue for this niche is well over £1 billion, while globally Bingo is worth in excess of £5 billion.

Global Growth & Target Markets Promising For Online Bingo’s Growth Plans

Many of the online bingo aggregators operating out of the UK, such as Playtech PLC mentioned below, have B2B deals with bingo operators (bingo website or casino sites offering bingo) that are not only operating within the UK but also Asia, USA, South America, Africa, and Europe.

These operators use the software aggregator bingo platforms to offer players on their website’s bingo titles. These B2B deals use a profit share agreement that suits both parties. Therefore, the operators market to their regions using marketing techniques that appeal to their cultural and linguistic regions while the aggregators design the bingo titles that players connect to.

In Europe online bingo operates in the iGaming arena, which is still growing with no signs of a plateau on the horizon. Much like the Netflix and Amazon’s of the online movie industries, iGaming is thriving in the real money gaming industry. Meanwhile, lesser developed economies in SouthEast Asia, Africa, and South America are also growing markets with huge growth potential. In these regions, new iGaming sites are being introduced to these markets weekly.

This is not to mention the reintroduction of iGaming to the USA where 5 states (New Jersey, Michigan, Pennsylvania, West Virginia, and Delaware) already have iGaming licensing and websites. There are more states with sports betting also legalised with legislative bills in place to introduce iGaming on top!

XLMedia PLC

Within the US XLMedia is a media platform that is helping to accelerate the US sports market while it is also heavily involved in Bingo promotions globally. Whichbingo is an essential key in XL Media portfolio helping to make people aware of online bingo services within the UK. The firm is currently trading at 32.90 GBX and hit highs of 46.50 GBX. 1 year ago the stick was worth 24.50 GBX and since May 2020 has not dropped below that point!

Playtech PLC

One of the undisputed market leaders in bingo, as well as numerous other iGaming niche sectors, is Playtech. A company that came online in 1999 and has since opened sport betting, virtual casino, live casino, and of course lottery and bingo!

Online Bingo companies like Playtech PLC are showing promise with a 1 year rise in share prices of 12.6% from 420.70 GBX up to 473.40 GBX. Playtech is on the London Stock Exchange and has a huge online bingo portfolio.

The company recently switched over its Isle of Man company registration to the UK while it also holds multiple UK Gambling Commission licenses. The company has a foothold in the USA, its platform and games are spread all across Asia, and you can find its bingo and other games all across Europe.

Entain (Formerly GVC Holdings)

The Entain brand is practically on the same level as Playtech. The key difference is that Entain owns online casinos that connect to the Entain bingo platform. This is something Playtech generally does not involve itself, opting to stick to B2B, while Entain is both a B2B bingo aggregator and under its several arms. Its share prices are also impressive with a 52-week high of 1,439 GBX up from 833 GBX in February 2020.

 

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