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As one of the biggest names in the online eCommerce development industry, Shopify has a huge reputation for making life easier. The COVID-19 pandemic made many entrepreneurs turn to their ideas of running a business, and Shopify saw a major boon during the pandemic years. As the pandemic subsides and the world moves on, many retailers who managed to build an online empire during the COVID years are looking to go offline.
Shopify is looking to make the process easier for retailers who want to incorporate their online store into an offline brick-and-mortar business. This has become a talking point among many Shopify store owners, who have seen their brand grow through intelligent use of social media marketing and beyond. The result is that many Shopify store owners feel they need to take their stores to the next level.
With the ability to power an entire offline store using Shopify tools, starting an offline arm of an online business no longer seems quite daunting. And with many Shopify stores ranking high on search engines, potential shoppers reviewing that company online will find a highly successful Shopify platform already up and running. This helps to add to brand recognition, encouraging people to step inside the store.
Shopify is becoming a more all-encompassing business management tool, both online and offline. Stock for the store reached highs of over $170USD for stock back in November. While the stock dropping significantly might make buyers assume the Shopify boom is over, adding offline features could help to further restore the business to its position as a major market leader in eCommerce
Clothing and retail are a particular focus for Shopify stores going offline
One of the major business types that opened up on Shopify was boutiques and clothing stores. Many eagle-eyed shoppers started to find some intriguing niches that people were interested in buying into. As such, Shopify has seen a large group of businesses that were opened up for selling clothing and garments.
Therefore, many stores focused on selling clothes now want to move offline. Running a shop in a local area, where people can come and view the garments closely, has become a tantalising prospect. One reason for this was simple: given how many Shopify store owners worked offline, returning to an offline setting can feel more natural to those not used to online commerce.
Part of the success of Shopify online has been the ability to hire a Shopify expert. However, as online business management differs from offline management, Shopify experts might need to start learning more about running a local business than an online storefront. As more and more members of the Shopify community look to take their reputation offline and online, there will be a desire for more expert assistance.
All of this, though, simply helps to drive the success that has seen Shopify solidify itself as one of the leading eCommerce and dropshipping platforms in the world. On top of that, the Shopify app marketplace features some of the most awesome domestic dropshipping suppliers out there.
