Loyyal Corporation Expands Global Reach to Australia and New Zealand
15 May 2018 - 09:00AM
JCN Newswire (English)
REFFIND (ASX: RFN) appointed Value Added Reseller and exclusive
Network Operator in territory
SAN FRANCISCO, May 15, 2018 - (ACN Newswire) - Loyyal, the industry
leader in applying blockchain technologies to loyalty and incentive
programs, is pleased to announce the addition of REFFIND (ASX: RFN)
as the exclusive Network Operator for Australia and New Zealand,
also operating as a Value Added Reseller (VAR) of Loyyal's
innovative platform for these markets.
Having established itself with clients in North America and the
Middle East since 2016, Loyyal now extends its "Internet of
Loyalty" into a fast-growing region that shows tremendous
opportunity for the loyalty marketing industry. Bringing strong
access to capital and a successful employee incentive platform and
service already in market ("Wooboard"), REFFIND is ideally poised
to apply Loyyal's proprietary technology, serving both loyalty
program operators, as well as other VARs in Australia and New
Zealand. This appointment comes following an equity investment in
Loyyal by REFFIND, completed earlier this year.
"We see this as a crucial milestone in our strategic growth plan,
which is to be quickly recognized as a global leader in enterprise
rewards, recognition, and loyalty solutions," said Tim Lea, CEO of
REFFIND. "Our expansion in the corporate and government agency
markets across the region is significantly enhanced through
Loyyal's technology, and our ability to scale as the exclusive
Network Operator in region for Loyyal fits perfectly with our
overall corporate strategy."
Greg Simon, Founder and CEO of Loyyal said: "Loyyal's
blockchain-based loyalty network was the world's first to market in
2016. Initiating our global expansion into Asia-Pacific with
REFFIND enables us to leverage the depth of their regional strength
and exceptional management. We are incredibly confident that
REFFIND will deliver world-class solutions for customers of
Loyyal's platform and of our mutual success as we aggressively and
rapidly expand across the region together."
About Loyyal
Loyyal, the Internet of Loyalty, is reinventing how loyalty is
created, rewarded, and managed. Using proprietary blockchain and
smart contract technology, Loyyal's interoperable loyalty and
rewards platform brings a host of benefits to a highly fragmented
industry and offers brands an innovative way to unlock the billions
of dollars in value held captive in legacy loyalty programs today.
For information about Loyyal, please visit www.loyyal.com or email
info@loyyal.com.
About REFFIND
REFFIND Limited is a Software as a Service (SaaS) solutions
provider with a product focus on enterprise to employee solutions
including rewards, loyalty and recognition, employee communication
and engagement. Based in Sydney, Australia, the Company is listed
on the Australian Securities Exchange (ASX: RFN). The Company has
built its growth to date through both organic growth and
acquisition. For more information please visit www.reffind.com.
Source: Loyyal
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