McDonald's Unveils Limited Edition MacCoin to Celebrate 50 Years of the Big Mac
30 July 2018 - 7:30AM
To celebrate the 50th anniversary of the Big Mac, McDonald’s today
unveiled the MacCoin, a limited edition global currency* backed by
the internationally iconic Big Mac that fans across the world can
get their hands on starting August 2 to share, collect or redeem.
Beginning at lunch time on August 2, customers can receive a
MacCoin with the purchase of a Big Mac at 14,000 participating
restaurants across the U.S., while supplies last. Starting on
August 3 through 2018, customers can redeem their MacCoin for a
free Big Mac at participating McDonald’s restaurants in the U.S.
and in more than 50 participating countries.
More than 6.2 million MacCoins will be distributed globally in
more than 50 countries while supplies last. These commemorative
coins feature five unique designs, each representing a decade of
the Big Mac. Each MacCoin design pulls in elements from that time
in history, nodding to art, music and pop culture, while the
front-side of the MacCoin celebrates the 50th anniversary of the
Big Mac. The MacCoin highlights:
- The ‘70s, showcasing the decade’s flower power
- The ‘80s alluding to pop art
- The ‘90s defined with bold, abstract shapes
- The early ‘00s specifically focusing on the technology that was
at the forefront of the turn of the century
- The ‘10s MacCoin calling attention to the evolution of
communication
Additionally, the seven languages featured across the various
designs represent many of the countries participating: Arabic,
English, Indonesian, Mandarin, Portuguese, French and Spanish.
In its 50 years, the legendary taste of the Big Mac has helped
it achieve universal recognition and a lasting legacy. No matter
where they live in the world, Big Mac fans recognize the two
all-beef patties, special sauce, lettuce, cheese, pickles and
onions on a sesame seed bun as the iconic burger with a flavor
combination that’s just as craveable and delicious as the day it
was introduced. It has become such a global icon that The Economist
even used the price of the Big Mac to create the Big Mac Index, an
economic tool that compares the purchasing power of different
international currencies year after year. This global connectivity
of the Big Mac inspired the creation of the MacCoin.
“Since it was introduced at a family-owned McDonald’s restaurant
50 years ago, the Big Mac has traversed the globe and is enjoyed in
cities from Shanghai to Chicago, providing delicious, feel good
moments to people all over the world,” said McDonald’s President
and CEO Steve Easterbrook. “So we wanted a global celebration as
unique as the burger itself. The MacCoin transcends currencies to
commemorate our global iconic burger while giving customers all
over the world a chance to enjoy a Big Mac on us.”
“When my great-grandfather Jim Delligatti invented the Big Mac
at his grill in Uniontown, Pennsylvania, he just wanted to make his
local customers happy,” said Nick Delligatti, fourth-generation
McDonald’s owner-operator and great-grandson of Jim Delligatti, the
inventor of the Big Mac. “August 2 would have been his 100th
birthday, and I believe he would be very proud knowing his humble
sandwich has made such a lasting impression that people all around
the world can enjoy it wherever they find a McDonald’s.”
*MacCoin has no cash value and is only redeemable for one free
Big Mac at participating McDonald’s restaurants through 2018.
About McDonald’s USAMcDonald's USA, LLC, serves
a variety of menu options made with quality ingredients to more
than 25 million customers every day. Nearly 90 percent of
McDonald's 14,000 U.S. restaurants are independently owned and
operated by businessmen and women. Customers can now log online for
free at approximately 11,500 participating Wi-Fi enabled McDonald's
U.S. restaurants. For more information,
visit www.mcdonalds.com, or follow us on
Twitter @McDonalds and
Facebook www.facebook.com/mcdonalds.
Media Contacts:
Terri Hickey, McDonald’s Corp. terri.hickey@us.mcd.com;
773-655-3035
Samantha Klein, Golinsklein@golin.com; 312-729-4329
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/85883ea1-fbdf-4433-a796-dccdea72860f
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