“Nobody Knows Books Like We Do” to Begin
Airing November 9 in Cinema and Week of November 12 on Cable
Television
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest
retail bookseller, today announced “Nobody Knows Books Like We Do,”
a major national advertising campaign that will begin airing
November 9 in cinema and the week of November 12 on cable
television, and run through January 13. Produced by Havas New York,
the campaign takes a storytelling approach to reach customers this
2018 holiday season, with a message highlighting the range of
incredible discoveries awaiting them inside every Barnes &
Noble store.
The “Nobody Knows Books Like We Do” campaign features a
30-second “Anthem” commercial that showcases how the books, stories
and gifts that can be discovered at Barnes & Noble help shape
the lives and imaginations of people across the country. The
campaign also includes a collection of 15-second spots that
celebrate the Company’s remarkable 23,000 booksellers who make
shopping at Barnes & Noble a one-of-a-kind experience.
“Our bookstores are cherished community centers where people go
to aspire to learn more about the world around them and discover
something new,” said Tim Mantel, Chief Merchandising Officer at
Barnes & Noble. “This campaign brings that experience to life,
while also highlighting our booksellers, the people who make
visiting a Barnes & Noble store so special.”
“Some of the most impactful changes in our lives have been
because of books,” said Harry Bernstein, Chief Creative Officer of
Havas New York. “To be able to amplify the story of Barnes &
Noble and the experience their books and booksellers have been
creating for decades is not only a privilege but a service as we
look to inspire others to pick up books and discover new meaning in
their own lives.”
The “Anthem” and “Spells” 30-second commercials and the
“Bookseller” series of 15-second commercials were directed by Matt
Smukler with Community Films.
The 30-second commercials will start airing November 9 in Regal
and AMC theaters in fourteen major media markets including Boston,
New York, San Diego, St. Louis and more. They will appear during
showings of the movies Fantastic Beasts: The Crimes of Grindelwald,
Robin Hood, Spider-Man: Into the Spider-Verse and Mary Poppins
Returns.
Beginning the week of Monday, November 12, the “Anthem” and
“Spells” 30-second commercials and the “Bookseller” series of
15-second commercials will begin airing nationally on cable across
major networks including CNN, TLC, HGTV, Bravo and more, and also
in syndication during top-rated shows like Access Hollywood,
Dateline, Extra, Jeopardy, Inside Edition, and more. The
“Bookseller” commercials will also run on streaming services such
as Hulu and YouTube.
The 30-second “Anthem” and “Spells” commercials, and the
15-second “Bookseller” commercials, will be available across Barnes
& Noble’s digital channels starting today, including YouTube.
The media strategy, developed by Havas Media, is designed to ensure
Barnes & Noble is top of mind across platforms that reflect the
modern ways in which the brand’s audience consumes media. The
campaign will run in programming across Discovery’s portfolio,
streaming services including Hulu and YouTube, digital audio
platforms like Pandora, co-viewing placements in cinema, social
media, and localized digital out-of-home screens.
Customers are encouraged to post about Barnes & Noble’s
“Nobody Knows Books Like We Do” campaign using the hashtag,
#BNTheKnow.
Barnes & Noble stores nationwide are ready for an exciting
holiday season and are stocked with a full selection of books, toys
& games, gifts, and more throughout the store. For more
information and to find the perfect gift this holiday season,
customers can visit their local Barnes & Noble store or go
online at BN.com/Holiday.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is the nation’s largest
retail bookseller, and a leading retailer of content, digital media
and educational products. The Company operates 629 Barnes &
Noble bookstores in 50 states, and one of the Web’s premier
e-commerce sites, BN.com (www.bn.com). The Nook Digital
business offers a lineup of popular NOOK® tablets and eReaders and
an expansive collection of digital reading and entertainment
content through the NOOK Store®. The NOOK Store (www.nook.com)
features digital books, periodicals and comics, and offers the
ability to enjoy content across a wide array of popular devices
through Free NOOK Reading Apps™ available for Android™, iOS® and
Windows®.
General information on Barnes & Noble, Inc. can be obtained
by visiting the Company's corporate website at
www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers® and Barnes
& Noble.com® are trademarks of Barnes & Noble, Inc. or its
affiliates. NOOK® and the NOOK logos are trademarks of Nook
Digital, LLC or its affiliates.
For more information on Barnes & Noble, follow us on
Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us
on Facebook. For more information on NOOK, follow us on Twitter and
like us on Facebook.
About Havas Group
Havas is one of the world’s largest global communications
groups. Founded in 1835 in Paris, the Group employs 20,000 people
in over 100 countries. Since the end of 2017, Havas Group is fully
integrated into Vivendi. Havas Group is committed to being the
world’s best company at creating meaningful connections between
people and brands through creativity, media and innovation. Based
on a client-centric model across media and creative, the Havas
Group is the most integrated company in its sector. We operate with
three business units (creative, media and healthcare &
wellness) within our 52 Havas Villages all over the world where
teams share the same premises ensuring agility and a seamless
experience for clients. Further information about Havas Group is
available on the company’s website: www.havasgroup.com .
#MakeBrandsMeaningful
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version on businesswire.com: https://www.businesswire.com/news/home/20181107005294/en/
Barnes & Noble, Inc.Mary Ellen Keating, 212-633-3323Senior
Vice PresidentCorporate Communicationsmkeating@bn.comorBarnes &
Noble, Inc.Alex Ortolani, 212-633-3379DirectorCorporate
Communicationsaortolani@bn.com
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