New York, Northern Virginia offered a combined $5.5 billion to secure head offices

By Valerie Bauerlein, JimmyVielkind and John D. McKinnon 

This article is being republished as part of our daily reproduction of WSJ.com articles that also appeared in the U.S. print edition of The Wall Street Journal (November 14, 2018).

Amazon.com Inc. picked New York City and Northern Virginia for its two new headquarters, taking advantage of some of the most-extensive incentives U.S. cities and states have ever offered, totaling $5.5 billion -- more than the $5 billion the online retailer has promised to invest.

Amazon's 14-month contest for a second headquarters has taken state and local incentives to a new level. New York offered a package of nearly $3 billion, while Virginia's incentives totaled around $2.5 billion, including both direct payments to Amazon and commitments to make improvements related to the projects. And the winners weren't even the most generous: New Jersey and its largest city, Newark, offered $7 billion, while Maryland dangled $5 billion in incentives.

The spoils were at least 25,000 new jobs and $2.5 billion of investment, as well as billions of dollars of increased tax revenue and development of infrastructure and new real estate.

"For every dollar we invest, we're going to get back about $9," said New York Gov. Andrew Cuomo. "To find the money that we need to invest in subways, to invest in schools, et cetera, this is a big moneymaker for us. It costs us nothing -- nada, niente, goose egg."

New York officials said they calculated the full value of their incentives with the hope that Amazon would grow beyond its 25,000 minimum job commitment to as many as 40,000 jobs. Virginia would pay more if Amazon creates more than 25,000 jobs, up to a total of 37,850.

Virginia officials also expect to generate revenue for the state over and above their direct incentive payments.

The payoff from such contests, however, isn't always clear. Sometimes the jobs don't materialize and investments come in smaller than promised.

"It's a lot of unnecessary subsidy," said James Parrott, director of economic and fiscal policies at the Center for New York City Affairs at the New School in Manhattan. "They want to be in New York City anyway, so why do they need to be subsidized at all?"

Virginia officials say their incentives are largely performance-based, meaning the government won't have to pay up if Amazon doesn't come through with expected jobs and investment.

Tax-incentive packages for economic development have been an increasingly important part of corporate relocation deals, more than tripling over the past 25 years, according to an analysis of incentives covering more than 90% of the U.S. economy.

By 2015, the total annual cost of these incentives was $45 billion, according to the analysis, by Timothy Bartik, a senior economist at the W.E. Upjohn Institute for Employment Research in Kalamazoo, Mich. The study looked at 47 cities in 32 states plus the District of Columbia.

In 2017, Wisconsin offered Taiwanese manufacturer Foxconn Technology Inc. a $3 billion subsidy for 13,000 new jobs. But with its historically low unemployment, Wisconsin has struggled to find enough workers.

Chicago Mayor Rahm Emanuel said Tuesday that he thinks one reason Chicago didn't win over Amazon is because it wasn't willing to offer an incentive package as large as New York or Virginia. He also noted that the prize in the end was split in half.

"Nobody is winning the second headquarters," he said, "and that's the other way to look at it."

Amazon said it chose the two locations -- which were among 20 cities winnowed from an initial 238 applicants -- because of the availability of tech talent and the ability to recruit workers. For cities that saw Amazon as a chance for economic revitalization, the choice of New York and the Washington, D.C., areas, two established hubs, was a disappointment.

Nashville, which won a consolation prize of a smaller investment of $230 million by Amazon, offered $102 million in state and local incentives for 5,000 full-time jobs.

"We looked at what our employees want, and where they would want to live, " John Schoettler, Amazon's vice president for real estate and facilities, said Tuesday while seated next to Gov. Cuomo at a press conference in Manhattan.

New York typically offers a corporate incentive package in the U.S. second only to New Mexico, said Mr. Bartik, the economist. The Amazon package would be in line with past practice, he said.

Mr. Cuomo said Amazon's presence could grow and generate as much as $27.5 billion in city and state tax revenue over 25 years.

"We've never seen 25,000 new jobs, ever, in the entire history of the city and the state. We've never even come close," said New York City Mayor Bill de Blasio, who also attended Tuesday's press conference.

Both Mr. Cuomo and Mr. de Blasio said that high costs and taxes in New York contributed to the Empire State's package being more generous than Virginia's.

Virginia typically offers lower incentives than many states, and the Amazon package would not be far from that, Mr. Bartik said. State officials say that on a per-job basis, the Amazon incentives are relatively low.

Virginia's final incentive package appears to total more than $2.5 billion, including almost $1.9 billion from the state and almost $800 million from local governments, according to materials provided by the state.

A highlight of the proposal is a new tech campus in Alexandria, Va., near Amazon's new location, to attract and retain top computer-science talent and generate more advanced degrees.

Virginia officials, including Gov. Ralph Northam, see landing the Amazon facility as a way to accelerate the state's growth, and help anchor its economic future in high tech. Mr. Northam and predecessor Terry McAuliffe have said it is critical to recruit high-tech jobs to cushion the loss of some defense companies over the past decade.

Virginia officials contend their incentives will bring in about $3.2 billion in additional state revenue over 20 years.

"At the end of the day they have to look at it for what it is, a once-in-a-lifetime economic opportunity that could transform that area of northern Virginia, and could have ripple effects for the region," said Todd Haymore, a former state commerce secretary under Mr. McAuliffe, who helped kick off the state's pursuit of Amazon. "I can tell you we fought like the devil" for smaller projects, he said.

Mr. Bartik said it is difficult to gauge the long-term benefit of incentives packages. Estimates of tax revenue often fail to account for the increased public expenditure that comes with more employees, like hiring teachers and expanding transit, he said.

"If you're going to do a fiscal-impact analysis, there are two sides to the budget," he said. "You have to look at both."

Write to Valerie Bauerlein at valerie.bauerlein@wsj.com and John D. McKinnon at john.mckinnon@wsj.com

 

(END) Dow Jones Newswires

November 14, 2018 02:48 ET (07:48 GMT)

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