FOX Business Network Finishes 2018 with Second Consecutive Yearly Win over CNBC
13 December 2018 - 7:17AM
Business Wire
FBN Delivers Highest Rated Year Ever in
Total Viewers
CNBC Records Second Lowest Rated Year with
Demo in Last 25 Years
“Mornings with Maria” Scores First Ever
Yearly Win Over CNBC’s “Squawk Box”
FBN Claims Top Five of Six Business News
Programs
FOX Business Network (FBN) finished 2018 with its second
consecutive yearly win over CNBC in Business Day viewers, according
to Nielsen Media Research. As the intersection of business news and
Washington policy dominated headlines in 2018, FBN scored its
highest rated year ever across Business Day and Total Day in total
viewers. In addition, FBN delivered five of the six top rated
programs of the year in all of business television.
In commenting on the network’s ratings, President of FBN Brian
Jones said, “Throughout this past year, FOX Business has once again
provided viewers exceptional analysis and insight on how tax,
trade, and economic policy impact their families and wallets. With
headline making journalists covering the longest bull market in
history, ongoing international trade discussions, and breaking
financial news, the experienced anchors, reporters and producers at
FBN continued to prove their dominance in the business television
landscape.”
While CNBC recorded its second lowest rated year in the past 25
years with the key demo, FBN saw audience growth across Business
Day and Total Day viewers over last year. In Business Day
viewership, FBN was up 9 percent in total viewers (214,000)
compared to 2017 and drew in 25,000 viewers from the key demo. In
Total Day, FBN was up 3 percent in total viewers (150,000) while
CNBC was down 2 percent in total viewers (154,000) and saw a loss
of 12% in key A25-54 demo viewership (45,000).
Following the debut of FBN’s primetime lineup expansion on
October 15th, the premiere of Trish Regan Primetime (weekdays,
8PM/ET) and shift of Kennedy to the 9PM/ET hour brought
double-digit increases of 56 percent and 10 percent to the 8PM and
9PM/ET hours on the channel, respectively.
FBN’s pre-market and market close coverage all saw program highs
in their respective timeslots with total viewers. Maria Bartiromo’s
signature pre-market program Mornings with Maria (6-9AM/ET) marked
its first yearly win over CNBC’s Squawk Box with 105,000 total
viewers compared to CNBC’s 103,000. Bartiromo saw an increase of 22
percent in total viewers compared to 2017.
Additionally, FBN’s Varney & Co (9AM/ET-12PM/ET) topped
CNBC’s Squawk on the Street/Squawk Alley in total viewers across
all three hours for the second consecutive year with 265,000
viewers (up 10 percent), and 33,000 in the demo (up 18 percent).
During market hours, CAVUTO: Coast to Coast (weekdays, 12-2pm/ET)
and Countdown to the Closing Bell with Liz Claman continued their
reign over the CNBC competition for the second consecutive
year.
Marking three consecutive years as the leader in business news,
Lou Dobbs Tonight (7PM/ET) delivered the year’s number one rated
program in business television across total viewers (345,000).
Along with Dobbs, FBN’s Varney & Co (9AM/ET-12PM/ET), Countdown
to the Closing Bell with Liz Claman (3PM/ET), After the Bell
(4PM/ET) and CAVUTO Coast to Coast (12-2PM/ET), claimed the top
five of six most-watched business news program ranker for the
year.
2018 FBN Program
Highlights:
- Mornings with Maria (6-9AM/ET):
105,000 viewers, 14,000 A25-54*program high in total viewers, time
period high in total viewers
- Varney & Co (9AM-12PM/ET):
265,000 viewers, 33,000 A25-54*program high in total viewers and
demo, time period high in total viewers and demo
- CAVUTO Coast to Coast
(12-2PM/ET): 189,000 viewers, 23,000 A25-54*program high in total
viewers, time period high in total viewers
- Making Money with Charles Payne
/ The Intelligence Report with Trish Regan (2-3PM/ET):
177,000 viewers, 20,000 A25-54*program high in total viewers, time
period high in total viewers
- Countdown to Closing Bell with Liz
Claman (3-4PM/ET): 208,000 viewers, 22,000 A25-54*program high
in total viewers, time period high in total viewers
- After the Bell (4-5PM/ET):
193,000 viewers, 19,000 A25-54*program high/time period high in
total viewers
- Bulls & Bears / Risk
& Reward / The Evening Edit with Elizabeth MacDonald
(5-6PM/ET): 165,000 viewers, 17,000 A25-54
- The Evening Edit with Elizabeth
MacDonald / Making Money with Charles Payne (6-7PM/ET):
155,000 viewers, 18,000 A25-54*program high in total viewers, time
period high in total viewers
- Lou Dobbs Tonight (7-8PM/ET):
345,000 viewers; 39,000 A25-54*program high in total viewers, time
period high in total viewers
- Trish Regan Primetime (8-9PM/ET)
/ FBN various programming (M-F 8-9PM/ET): 141,000
viewers, 21,000 A25-54*program high in total viewers, time period
high in total viewers
- Kennedy (9PM/ET) / Strange
Inheritance (M-T, 9-10PM/ET): 97,000 viewers, 20,000
A25-54*program high in demo
- Maria Bartiromo’s Wall Street /
Strange Inheritance (Fridays, 9PM/ET): 76,000 viewers,
14,000 A25-54
- WSJ at Large with Gerry Baker /
FBN various programming (Fridays, 9:30PM/ET): 89,000
viewers, 18,000 A25-54
Nielsen Business News Ratings for 2018
vs. 2017
Business Day (9:30AM-5PM/ET)
FBN: 214,000 P2+, up 9%; 25,000 A25-54CNBC: 175,000
P2+, up 4%; 32,000 A25-54, up 3%
Total Day (6AM-6AM/ET)
FBN: 150,000 P2+, up 3%; 20,000 A25-54CNBC: 154,000
P2+, down 2%; 45,000 A25-54, down 12%
Post Market (5-8PM/ET)
FBN: 218,000 P2+, up 1%; 24,000 A25-54, down 14%CNBC:
162,000 P2+, up 13%; 50,000 A25-54, up 14%
FOX Business Network (FBN) is a financial news channel
delivering real-time information across all platforms that impact
both Main Street and Wall Street. Headquartered in New York—the
business capital of the world—FBN launched in October 2007 and is
the leading business network on television, topping CNBC in
Business Day viewers for the past eight consecutive quarters. The
network is available in more than 80 million homes in all markets
across the United States. Owned by 21st Century Fox, the network
has bureaus in Chicago, Los Angeles, Washington, D.C. and London.
On the web at www.foxbusiness.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181212005808/en/
Media:FOX Business
NetworkEmily Burnham/212-301-3294
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