HSBC Bank and SoftBank Robotics Bring Bank of the Future Experience to Miami
30 May 2019 - 11:00PM
Business Wire
Launch of Pepper, the social humanoid robot, is
first retail banking deployment in South Florida
HSBC Bank USA, N.A., (HSBC), part of HSBC Group, one of the
world’s largest banking and financial services organizations, and
SoftBank Robotics America (SBRA), today announced the launch of
Pepper®, the humanoid robot, in its branch in Miami’s Brickell
neighborhood. This is the first time that Pepper has been deployed
at a retail bank in the state of Florida, a milestone for the
booming tech industry in Miami.
“Miami’s tech scene is experiencing positive growth and we see a
lot of opportunity for disruption in the region,” said Pablo
Sanchez, Head of Retail Banking and Wealth Management for HSBC in
the US and Canada. “Our customers in South Florida will have a
chance to experience an entirely new way of banking thanks to
Pepper. It’s an exciting next step for us as we continue to expand
the number of branches that have these capabilities.”
Pepper will allow bank staff to have deeper, more high-value
customer engagements by encouraging and educating consumers on
basic product information, the availability of self-service banking
options, and asking relevant questions to determine a customer’s
banking needs.
Last year, HSBC became the first financial institution in the
United States to bring SoftBank Robotics' Pepper to retail banking
when it launched the robot at the HSBC flagship branch in
Manhattan. Since then, the bank has continued to rollout Pepper in
branches across the country, including Beverly Hills and Seattle,
all of which have seen a significant increase in branch activity,
ATM transaction volumes and new credit card applications. The bank
has also seen an overall increase in new business as a result of
more than 25,000 total customer interactions with Pepper.
“The digital banking experience is transforming as quickly as
the smartphone revolution took off,” said Jeremy Balkin, Head of
Innovation at HSBC. “Pepper’s rollout is part of our larger vision
to transform HSBC’s branch banking experience into the ‘Branch of
the Future,’ by providing a host of consumer-facing upgrades that
will take the franchise in an exciting new direction. By creating
these revolutionary new types of digitally enhanced retail banking
experiences that use data intelligence and leading edge robotics,
HSBC is transforming the everyday task of a branch visit into a
memorable and extraordinary experience.”
Some key features of Pepper’s Miami rollout include:
- Notify a banker – Pepper will
communicate directly with bank staff based on customers' answers to
qualifying questions. HSBC's goal is to reduce customer waiting
time and free up the valuable time of their skilled bankers to
deliver a more personalized service.
- Tutorials and instructions – As
HSBC rolls out bank branches of the future, customers need to be
kept up-to-date on the latest banking technologies, products and
services. Pepper provides information on ATMs, the HSBC Mobile
Banking app, self-service options, customer support and more.
By educating and encouraging the use of technical tools and
platforms available to HSBC customers, bank staff will have deeper,
more meaningful customer engagements.
- Products and services – Pepper
will be used to drive attention to and awareness of HSBC products
and services, including special promotions, so that customers can
be better informed, facilitating more productive interactions with
HSBC Relationship Managers. Pepper can now also send customers
links via text message or email to HSBC’s website, if they choose,
to learn more and apply online (right from their phones) for one of
HSBC’s various products, such as credit cards.
- #PoseWithPepper – Pepper is all
about making the retail banking experience fun and enjoyable for
customers. HSBC launched a campaign to visit Pepper and
#PoseWithPepper for a selfie. Customers and visitors are encouraged
to upload their photos to their favorite social media channels
using the hashtags #MeetPepper and #PoseWithPepper.
"As we’ve already seen in HSBC’s Fifth Avenue, Beverly Hills and
Seattle branches, Pepper provides services that truly elevate the
retail banking experience for both visitors and staff,”
said Kass Dawson, Head of Marketing and Business Strategy,
SoftBank Robotics America. “Miami is an up and coming hub for
innovation and is a natural fit for this unique banking experience
that is enriched by human-robot interactions.”
For more information about HSBC Bank, SoftBank Robotics and
Pepper please visit: www.softbankrobotics.com and
www.us.hsbc.com
Follow us using these hashtags:
#PoseWithPepper
#MeetPepper
HSBC Bank USA, National Association (HSBC Bank USA,
N.A.) serves customers through retail banking and wealth
management, commercial banking, private banking, and global banking
and markets segments. It operates bank branches in: California;
Connecticut; Washington, D.C.; Florida; Maryland; New Jersey; New
York; Pennsylvania; Virginia; and Washington. HSBC Bank USA, N.A.
is the principal subsidiary of HSBC USA Inc., a wholly-owned
subsidiary of HSBC North America Holdings Inc. HSBC Bank USA, N.A.
is a Member of FDIC. Investment and brokerage services are provided
through HSBC Securities (USA) Inc., (Member NYSE/FINRA/SIPC)
and insurance products are provided through HSBC Insurance Agency
(USA) Inc.
HSBC Holdings plc, the parent company of HSBC, is
headquartered in London. HSBC serves customers worldwide from
offices in 66 countries and territories in our geographical
regions: Europe, Asia, North America, Latin America, and Middle
East and North Africa. With assets of $2,659bn at 31 March 2019,
HSBC is one of the world’s largest banking and financial services
organizations.
About SoftBank Robotics
SoftBank Robotics America (SBRA), headquartered in San Francisco
with offices in Boston, is elevating humanity through robotics.
We’re constantly exploring and commercializing robotics solutions
that help make people’s lives easier, safer, more connected, and
more extraordinary. Known for Pepper and NAO, our humanoid robots,
SBRA is also a strong supporter of STREAM education and advancing
automation to augment everyday work and life.
To learn more about SoftBank Robotics, go to
www.softbankrobotics.com.
Pepper ® and NAO ® are trademarks of SoftBank Robotics Europe
registered in the US and other countries. SOFTBANK ® is a trademark
of SOFTBANK GROUP CORP.
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version on businesswire.com: https://www.businesswire.com/news/home/20190530005147/en/
Media:
HSBC BankMatt KleinHead of CommunicationsRetail Banking
& Wealth ManagementMatt.klein@us.hsbc.com(212) 525-4644
Softbank Robotics America:Emmie DerbäckCommunications
ManagerSoftBank Robotics
Americasemmie.derback@softbankrobotics.com(202) 681-6148
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