By Cristina Roca

 

Parisian luxury brand Louis Vuitton has brought in British luxury handbag maker Mulberry Group PLC's creative director to design its women's handbags.

The prestigious brand on Tuesday named Johnny Coca as director for women's-fashion leather goods effective from June 2.

"It's with great pride that I join [Louis Vuitton Creative Director] Nicolas Ghesquiere and the Louis Vuitton teams to further develop the women's handbag collections," Mr. Coca said.

Louis Vuitton's leather-goods category is one of the most profitable among the many business lines of its owner, luxury conglomerate LVMH Moet Hennessy Louis Vuitton SE.

Mulberry, a much smaller brand, announced Mr. Coca's departure in March.

 

Write to Cristina Roca at cristina.roca@dowjones.com; @_cristinaroca

 

(END) Dow Jones Newswires

May 26, 2020 07:15 ET (11:15 GMT)

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