Netflix Raises Price of Standard, Premium Plans--Update
By Joe Flint
Netflix Inc. raised the monthly price of its most popular plan
for the first time since early 2019, a move that comes as the
streaming service competes with a growing number of cheaper
Netflix said Thursday its standard streaming plan will now cost
$13.99 a month, up from $12.99. Its $8.99-a-month basic plan will
remain unchanged, while the cost of its premium plan will rise to
$17.99 from $15.99. The changes go into effect for new subscribers
immediately, and current subscribers will see their fees go up
within the next two months.
The price increase comes in the wake of Netflix missing its
third-quarter subscriber projections amid growing competition and
the continuing effects of the coronavirus on the economy. While
Netflix enjoyed strong growth in the first and second quarters of
this year as people stayed at home, new subscriptions slowed in the
In a statement, Netflix attributed the price increases to the
costs of creating original programming. "We're updating our prices
so that we can continue to offer more variety of TV shows and films
-- in addition to our great fall line up," the company said.
Netflix is spending heavily on original fare as it faces greater
competition from newer rivals, including Walt Disney Co.'s Disney+,
AT&T Inc.'s HBO Max and Comcast Corp.'s Peacock as well as
older services that are spending more on content such as Amazon.com
Inc.'s Prime Video.
This is Netflix's first price increase since January 2019. That
increase was steeper, with the monthly price of the most popular
standard plan jumping by $2 to $13.99. The basic plan increased its
monthly fee by $1.
Last week, Netflix said it added 2.2 million subscribers in the
third quarter on a net basis, which missed its forecast of 2.5
Growth was particularly weak in North America, where the company
added only 180,000 new subscribers, compared with more than 2.9
million in the second quarter. Growth was stronger overseas,
particularly in Asia and Europe and the Middle East. Netflix is
expected to hit 200 million subscribers world-wide by the end of
The increase in subscriber fees comes as Netflix is also
overhauling the leadership of its television unit, which has
struggled as of late to create breakthrough scripted programming.
Cindy Holland, the longtime head of Netflix's original television
programming operations, left in September as part of a
reorganization that put Bela Bajaria in charge of global TV.
Ms. Bajaria had headed unscripted programming and international
content, both of which have been strong growth areas for the
Write to Joe Flint at email@example.com
(END) Dow Jones Newswires
October 29, 2020 16:46 ET (20:46 GMT)
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