FRESNO, Calif., Jan. 21, 2021 /PRNewswire/ -- Rovensa, a
Lisbon-based company, has acquired
Oro Agri, Inc., a global leader in bio-rational crop protection and
adjuvant technology. Oro Agri currently distributes its crop
protection products in 85 countries around the world. The combined
companies will offer customers increased marketing, sales and
R&D support in countries currently served by Rovensa business
units and also help establish Rovensa's presence in countries not
currently served by Rovensa business units.
Rovensa has made numerous acquisitions in the organic and
bio-rational crop protection market as part of its strategy to be a
leading part of solving the global challenges facing
agriculture today and in the future. Its acquisitions include Idai
Nature, a manufacturer of OMRI-approved and bio-rational crop
protection products, and Trade Corp, a manufacturer of humic- and
kelp-based nutrients products. These companies, combined with the
bio-rational and certified organic Oro Agri products, now offer
customers a very broad portfolio with a full pipeline in
development. The management of Rovensa and Oro Agri are excited
about the opportunities open to them with this acquisition and see
great synergies in their shared vision moving forward.
Erroll Pullen, CEO of Oro Agri,
sees the acquisition as a win for both organizations. "Oro Agri now
can offer an extensive library of new active ingredients and crop
protection products to our customers. We are particularly excited
about Rovensa's organic and bio-rational portfolio. It opens up
great opportunities for the Oro Agri business. And, as we move
forward, the commitment Rovensa has made to be a leader in this
increasingly important market segment means Oro Agri will be able
to offer our customers the cutting edge in bio-pesticide crop
protection. For Rovensa and its related businesses, we can offer a
turn-key sales and marketing team in important markets like
North America, where it does not
currently have a significant presence."
Contact: Rich Fedigan
Oro Agri
rich.fedigan@oroagri.rovensa.com
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SOURCE Oro Agri