ATLANTA and NEW YORK, Jan. 26,
2021 /PRNewswire/ -- Atlanta-based full-service talent,
artist management, label and music distribution powerhouse The
Blueprint Group and Tsū Inc., the "Social
That Pays," today announces a landmark partnership rooted in a
shared commitment to content creators and artists.
Tsū, which now shares advertising and affiliate revenue with
creators, has teamed up with The Blueprint Group in an initiative
to distribute $5 million in company
equity among creators who most actively support the Tsū
platform. The partnership will not only boost Tsū's mission
to cultivate great content and expand its creator community, it
will expand the media presence of artists like those managed and
distributed by The Blueprint Group.
Regarding the partnership, John
Acunto, Tsū's co-founder and chief innovation officer
commented, "Our community of creators is at the core of Tsū's
success. Today we're expanding that community with The Blueprint
Group's incredible roster of talent. We continue to be the only
platform treating our creators as partners and we have gone further
than ever before by offering company equity. No other social media
platform can say that."
The Blueprint Group Executives, Al
Branch and Cortez Bryant
agreed, "The Blueprint Group has always been at the forefront of
innovation, strategic partnerships and brand alignment for our
entire client roster. Partnering with Tsū allows us to not
only continue that legacy with our in-house clients, but to offer
the same opportunities to other artists, content creators,
comedians, entrepreneurs and athletes."
Seasoned music executives Ryan
Haslam and Billy Jones
oversee the day-to-day operations for Tsū along with The Blueprint
Group executive team.
The Blueprint Group and Tsū have additionally co-produced a
comedy streaming series exclusively for the Tsū platform, entitled
Trippin On Sundays. The show features comedians Nard
Holston, OD Odell, and Sunshine. At a time when comedians and
other performers are struggling to find work opportunities due to
the Covid 19 pandemic the series provides laughs for audiences and
financial relief for performers.
The Blueprint Group — led by Gee
Roberson [Co-CEO, The Blueprint Group & Partner
Maverick], Cortez "Tez" Bryant [Co-CEO, The Blueprint
Group & Partner, Maverick], Jean
Nelson [CEO, BPG Records & Partner, The
Blueprint Group], Al
Branch [CMO & Partner, The Blueprint Group],
Bryan
Calhoun [Head of Digital Strategy, The
Blueprint Group], and Shawn
Gee [Partner, The Blueprint Group] —have solidified the
company as a leader in music and entertainment. Its current
clientele includes T.I., G-Eazy, Trippie Redd,
and Lil Nas X to name a few. The Tsū partnership is yet
another boundary-breaking play for the team following the launch of
the distribution arm, BPG Distro.
For more information on The Blueprint Group, please visit
www.theblueprint.group or connect on Instagram.
About Tsū Inc.
Tsū Inc., headquartered
in Norwalk, Connecticut, is a
private, venture-backed, social commerce platform. Tsū
believes creators should be rewarded for quality content,
unlike other platforms that share nothing. When advertisers pay
Tsū, the content creators on Tsū earn a 50% payout rate** on ad
revenue generated from their content. Tsū also provides a
marketplace for creators to easily sell products, which
provides a 50% payout rate** from the
affiliate commissions for products sold in their Tsū
stores. The rewards users earn from ad revenue and affiliate
commission are added to their Tsū bank account every
day. **See reward program for details.For more information and
to register, visit www.tsusocial.com or download the Tsu app
available in the Apple and Google app stores.
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SOURCE Tsū