LOS ANGELES, Jan. 26, 2021 /PRNewswire/ -- Beginning
February 1st, the Prostate
Cancer Foundation (PCF) will launch its Fourth Annual TRUE
Love contest to honor family and caregivers for their diligent work
in caring for their loved ones or patients living with prostate
cancer. The comfort and care that dedicated caregivers provide is
inspiring and truly heroic, especially this past year throughout
the pandemic. TRUE recognizes the committed compassion
caregivers exemplify, and pays tribute to the unsung heroes who are
often the lifeline of prostate cancer patients – whether they are
spouses, partners, nurses, doctors, siblings, children or friends.
The Prostate Cancer Foundation will be accepting TRUE Love
stories from all perspectives that reflect love, honor and care for
prostate cancer patients during the month of love. The
award-winning actress Kristen Bell
will select the winning stories and curate special gift packages
for the winning authors with the most heart-felt stories. Some of
the gifted items will be donated by Verishop, the social shopping
company. The winners will be announced by PCF in March via social
media.
Bell, who is known for her accomplished work in The Good
Place, Veronica Mars,
Frozen and Frozen 2 will lend her voice and platform to
help create awareness about the TRUE Love contest and
prostate cancer. Supporting TRUE is a personal cause for
Bell. Her mother is a nurse and her father-in-law lost his battle
to the disease in 2018, so she understands the importance and
invaluable contribution that caregivers provide, making them an
essential part of a support system.
"I am honored to be part of the Prostate Cancer Foundation's
TRUE Love contest for the fourth consecutive year. Each
year, these stories inspire us all by spotlighting the beautiful
bond shared between prostate cancer patients and their caregivers.
It fills my heart to show caregivers how much they are appreciated
and loved for their support and dedication," said Bell.
How to submit: Simply visit www.PCF.org/true and upload a
written story and photo describing a unique caregiving situation.
Select stories will be featured on PCF's website.
In the United States, one in
eight men (previously one in nine) will be diagnosed with prostate
cancer in his lifetime and for Black men, one in seven will develop
the disease. Black men are nearly 80 percent more likely to develop
prostate cancer than a Caucasian man, and more than twice as likely
to die from the disease. It is estimated that more than three
million American men are living with prostate cancer. In 2021, it
is projected that one new case will occur every two minutes and a
man will die from prostate cancer every 15 minutes. Fortunately,
many patients have someone dedicated to supporting them through the
battle, and that support can make all the difference in the world
to someone with a cancer diagnosis. From finding the right
precision treatment, to recovery or palliative care,
compassionate care is always possible and an essential
factor in all aspects of care, especially while fighting prostate
cancer.
About the Prostate Cancer Foundation
The Prostate
Cancer Foundation (PCF) is the world's leading philanthropic
organization dedicated to funding life-saving prostate cancer
research. Founded in 1993 by Mike Milken, PCF has raised more than
$850 million in support of
cutting-edge research by more than 2,200 research projects at 220
leading cancer centers in 22 countries around the world. Thanks in
part to PCF's commitment to ending death and suffering from
prostate cancer, the death rate is down by 52% and countless more
men are alive today as a result. The Prostate Cancer Foundation
research now impacts more than 70 forms of human cancer by focusing
on immunotherapy, the microbiome, and food as medicine. Learn more
at www.pcf.org.
Connect with PCF: Facebook | Twitter | LinkedIn
MEDIA CONTACT:
Staci Vernick
(610) 812-6092
press@pcf.org
Donald Wilson for the Prostate
Cancer Foundation
(310) 428-4730
dwilson@dw-pr.com
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SOURCE Prostate Cancer Foundation