Multinational Retailer Consolidates Its Fulfillment
Operations -- Sets New Logistics Benchmark for the Middle
East Market
DUBAI, United Arab Emirates,
Jan. 26, 2021 /PRNewswire/ -- Dematic
announces the completion of a new automated distribution center for
the Landmark Group in Dubai, UAE,
allowing the multinational retailer to consolidate the logistics
activities for part of its five existing manual distribution
sites.
"The automation solution designed by Dematic allows our supply
chain network to now operate with enhanced efficiency, productivity
and transparency. With this investment, we are advancing
technological progress and taking a pioneering position in our
region," said Mihin Shah, Chief Supply Chain officer of Landmark
Group. The new distribution center is located in the Jebel Ali Free
Zone (JAFZA), close to DP WORLD Jebel Ali Port, one of the largest
container ports in the world. From this location, the Landmark
Group stores and distributes garments, furniture, toys, small goods
and more to nearly 1,400 of its retail stores and thereafter
directly to end consumers.
"Landmark presented us with an opportunity to go beyond
consolidating their fulfillment operations to becoming a partner in
transforming their business," said Hasan Dandashly, Dematic
President and CEO. "They have experienced remarkable growth in a
short amount of time to become one of the largest retailers in the
Middle East, Africa, and India, supplying over 2,300 businesses in 24
countries. We take pride in being the kind of resource that
Landmark would trust to streamline their operations both to meet
current demand and prepare for future success."
A distinctive feature of the 265,000 sqm site is a pallet
warehouse (43 meters high) with a silo design and up to 36,000
storage locations for receiving goods. Inventory not immediately
needed for distribution are palletized, then stored and retrieved
double-deep via four 41 meter stacker cranes (Model SR-U1500/1)
with two telescopic forks. The climate-regulated high-bay warehouse
stores temperature sensitive items and is equipped with a fire
prevention system with an oxygen-reduced environment so even highly
flammable goods can be stored.
The Dematic Multishuttle system handles faster moving goods with
a patented Inter-Aisle Transfer feature that makes maximum use of
space with aisle-spanning exchanges and double-deep storage. With
several lifts per aisle and conductor rail-controlled shuttles for
high performance acceleration and speed, one shuttle can serve
between 700 and 800 storage locations. As a result, up to 15,000
totes per hour can be transported to the picking stations, making
it the largest and fastest Dematic has ever installed. "With this
distribution center, we have set a logistics benchmark for the
entire Middle East," Shah
said.
The facility also offers enormous capacities for hanging
textiles: The Dematic GOH system can accommodate up to 2 million
garments and can achieve high throughput rates of up to 250,000
items per day.
The overall solution has more than 200 workstations with
specific applications, including value added services such as
customizing goods for specific retailers by adding tags, branding
or promotional offers. An 11-kilometer Dematic conveyor system for
containers and pallets and a Dematic sortation system completes the
operation.
Dematic iQ software ensures smooth and optimal material flow to
meet delivery commitments Landmark makes to their retailers. The
software operates as a Warehouse Management System (WMS) for stock
management and includes a Warehouse Control System (WCS) and a
Material Flow Controller (MFC). Goods are dynamically repositioned
in four automated warehouse sections and the temperature-controlled
manual warehouse, based on current and forecasted demand.
The Dematic iQ software also efficiently handles hanging and
flat goods within a single system to meet customer requirements and
desired sequencing. At the same time, the software ensures that the
right product is at the right place at all times by balancing the
workload among the subsystems. "Automation offers scalability and
speed while at the same time improving work safety," Shah said. As
a result of the consolidated and automated operation, Landmark's
B2B and B2C customers can now depend on even better service.
For more information about Dematic, visit dematic.com, check out
the Dematic Connections blog, or follow us on LinkedIn, Facebook
and Twitter.
About Dematic
Dematic is an intralogistics innovator that designs, builds and
supports intelligent, automated solutions for manufacturing,
warehouse and distribution environments for customers that are
powering the future of commerce. With engineering centers,
manufacturing facilities and service centers located in more than
25 countries, the Dematic global network of 10,000 employees has
helped achieve more than 6,000 worldwide customer installations for
some of the world's leading brands. Headquartered in Atlanta, Dematic is a member of KION Group,
one of the global leaders in industrial trucks and supply chain
solutions, and a leading provider of warehouse automation.
About Landmark Group
Founded in 1973 in Bahrain, the
Landmark Group has successfully grown into one of the largest and
most successful retail organizations in the Middle East and India. An international, diversified retail
and hospitality conglomerate that encourages entrepreneurship to
consistently deliver exceptional value, the Group operates over
2,100 outlets encompassing over 30 million square feet across the
Middle East, North Africa, India and South East
Asia.
Landmark Group has a strong workforce of over 55,000 employees
and provides a value-driven product range for the family through
its retail concepts: Centrepoint, Babyshop, Splash, SHOEMART,
Lifestyle, Max, Shoexpress, Home Centre, Home Box, Emax and UAE's
first food discounter, VIVA. In addition to the brands developed
in-house, the Group also holds the franchise rights for some of the
world's leading fashion and footwear brands in the countries where
it operates.
The Group brands ensure the delivery of a seamless shopping
experience to customers through a keen focus on their e-commerce
and omni-channel capabilities.
The Group has also diversified in the leisure, food and
hospitality with Landmark Leisure, Citymax Hotels, Fitness First
and Foodmark, the restaurant division, which operates the Group's
own and franchise food outlets.
As a high-volume retailer, Landmark Group operates the MENA
region's largest privately-owned logistics and distribution hub.
The company has now advanced to offer 3PL Logistics services with
the launch its fully-automated Mega Distribution Centre at JAFZA,
Dubai under the brand name of
Omega Logistics.
Disclaimer:
This release and the information contained herein are for
information purposes only and do not constitute a prospectus or an
offer to sell or a solicitation of an offer to buy any securities
in the United States or in any
other jurisdiction. This release contains forward-looking
statements that are subject to various risks and uncertainties.
Future results could differ materially from those described in
these forward-looking statements due to certain factors, e.g.,
changes in business, economic and competitive conditions (including
with respect to further developments in relation to the COVID-19
pandemic), regulatory reforms, results of technical studies,
foreign exchange rate fluctuations, uncertainties in litigation or
investigative proceedings and the availability of financing. We do
not undertake any responsibility to update the forward-looking
statements in this release.
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