Spotify Adds Subscribers With Focus on Podcasts
By Anne Steele
Spotify Technology SA posted stronger-than-expected subscription
growth in the fourth quarter of 2020 as more listeners tuned into
music and podcasts from home amid the coronavirus pandemic. Still,
the streaming giant offered a conservative outlook for the current
year as new sign-ups could ebb.
At the end of the fourth quarter, Spotify had 345 million
monthly active users, hitting the high end of its guidance, an
increase of 27% from the same period a year ago. Paying
subscribers, its most lucrative type of customer, grew to 155
million, up 24% from the same period a year ago, and topping
Average revenue per user for the subscription business fell 8%
to EUR4.26, the equivalent of $5.13, from a year ago, as the
company continued to attract new subscribers via discounted plans
and charge lower prices in new markets such as India and Russia. In
October, Spotify raised the price of its family plan in seven
markets, a move the company said didn't affect churn or customer
intake. In February, it expanded price increases to another 25
markets, including in Europe, Latin America and Canada.
Revenue from subscriptions rose 15% from the year before, to
EUR1.89 billion. Advertising revenue grew for a second consecutive
quarter after sliding in the first half of the year amid pandemic
headwinds, jumping 29% to EUR281 million. Advertising, historically
less than 10% of Spotify's top line, accounted for 13% of revenue.
It has become a growth area as the company expands its podcast
The company said it now has 2.2 million podcasts available on
its service, and consumption hours nearly doubled from the
prior-year quarter. During the period, 25% of its monthly active
users listened to a podcast, up from 22% in the previous quarter.
In December, "The Joe Rogan Experience," which arrived on Spotify
in September, became exclusive to the service. It is the No. 1 show
in 17 markets, and has helped bring in new users as well as attract
first-time podcast listeners, the company said.
In music, sponsored recommendations -- a cornerstone of
Spotify's "two-sided marketplace," where it charges artists and
labels for marketing on the service -- increased 50% from the prior
quarter. Billings rose 82% thanks to campaigns promoting albums by
Bad Bunny, Taylor Swift and Trippie Redd.
Overall revenue for the quarter rose 17% to EUR2.17 billion, in
line with guidance.
The company posted a loss of EUR125 million, or 66 European
cents a share, compared with a loss of EUR209 million, or EUR1.14 a
share, the year before. While Spotify has periodically reported a
quarterly profit, executives have said it would continue to give
priority to growth -- attracting new subscribers and investing in
Free cash flow -- a measure of the cash a company generates from
operations, and viewed by many investors as a proxy for performance
-- was EUR74 million, down from EUR169 million in the previous
year's period, in part due to higher podcast-related payments.
For the first quarter of 2021, the company forecast monthly
active users to grow to between 354 million and 364 million, and
premium subscribers to increase to between 155 million and 158
million. It said it expects to generate revenue of EUR1.99 billion
to EUR2.19 billion.
For this year, Spotify said it expects to grow its monthly
active users to 407 million to 427 million, and grow its premium
subscribers to 172 million to 184 million. It forecast revenue
growth between EUR9.01 billion and EUR9.41 billion. If Spotify
reaches the high end of its expectations this year, the guidance
represents year-over-year subscription growth of 19%, a slower rate
than last year's 25% increase.
News Corp's Dow Jones & Co., publisher of The Wall Street
Journal, has a content partnership with Spotify's Gimlet Media
Write to Anne Steele at Anne.Steele@wsj.com
(END) Dow Jones Newswires
February 03, 2021 06:14 ET (11:14 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.