Colgate-Palmolive, Philips Set Latin America Electric-Toothbrush Collaboration
By Colin Kellaher
Colgate-Palmolive Co. and Koninklijke Philips NV on Tuesday said
they have launched a long-term collaboration in an effort to
increase the use of electric toothbrushes in Latin America.
The consumer-products makers said they will offer a co-branded
portfolio of various electric toothbrushes across a range of price
points in the region, where brushing is high but the use of
electric toothbrushes is low.
Colgate and Philips said the collaboration is limited to certain
countries in Latin America, adding that they will continue to
commercialize their oral-care products separately in other
Write to Colin Kellaher at firstname.lastname@example.org
(END) Dow Jones Newswires
March 30, 2021 09:47 ET (13:47 GMT)
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