By Colin Kellaher

 

Colgate-Palmolive Co. and Koninklijke Philips NV on Tuesday said they have launched a long-term collaboration in an effort to increase the use of electric toothbrushes in Latin America.

The consumer-products makers said they will offer a co-branded portfolio of various electric toothbrushes across a range of price points in the region, where brushing is high but the use of electric toothbrushes is low.

Colgate and Philips said the collaboration is limited to certain countries in Latin America, adding that they will continue to commercialize their oral-care products separately in other markets.

 

Write to Colin Kellaher at colin.kellaher@wsj.com

 

(END) Dow Jones Newswires

March 30, 2021 09:47 ET (13:47 GMT)

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