ARMONK, N.Y., April 22, 2021 /PRNewswire/ -- IBM
(NYSE: IBM) today announced that it is working with Parle
Products Pvt Ltd (Parle), the largest selling biscuit brand
in India, to help it more
quickly and effectively bring its products to market by leveraging
IBM Cloud. Parle will leverage IBM's transformative hybrid cloud
and AI capabilities, along with its leading security and industry
expertise with IBM's business consulting and technology services.
This will help Parle get its products, such as Parle-G, the world's
top-selling biscuit by volume -- to market at the right time and in
the right place.
By embracing a hybrid cloud-based approach, Parle expects to
innovate more quickly – finding new ways to get its products into
the homes of consumers, even as the global pandemic creates
challenges in the supply chain and mandates that some employees
work remotely. Through streamlining operations and achieving
greater scalability to meet changing demands, Parle expects to
witness business growth in India
and beyond.
Ajay Chauhan, Executive
Director, Parle Products, said, "As the largest
biscuit brand provider in India,
our priority is meeting the growing demands of Indian consumers. By
working with IBM to accelerate our journey to the cloud and
strengthen our security posture, we will work to uncover new ways
to reduce time-to-market and streamline operations – a significant
milestone for us."
Parle will leverage key IBM technologies and services across
hybrid cloud and AI:
- Cloud – By migrating its mission-critical SAP workloads,
ERP, supply chain, and analytics applications to IBM Cloud, Parle
can boost productivity across business functions such as finance,
HR, and procurement. This can also help the company meet the
evolving needs of its growing ecosystem of wholesalers and
retailers.
- AI- With the intelligent AI-based supply chain, IBM
will help design a critical KPIs-based performance management
framework using IBM Watson Studio to measure and monitor the
health of Parle's business processes and their
outcomes. Intelligent workflows will further fuel Parle's
agenda on appropriate product mix, faster planning and scheduling,
and optimized supply chain costs.
- Services – Parle will be leveraging IBM's deep
industry expertise with IBM Global Business Services (GBS) and
Global Technology Services (GTS) to host its workloads on IBM
Cloud.
- Security - By leveraging IBM's Security Operations
Center (SOC) to enhance its security posture, Parle will work with
IBM to design, build, and manage a comprehensive security program
designed to increase its resiliency and security. The organization
will also leverage IBM X-Force Red's services to uncover
vulnerabilities across applications and networks. X-Force Red will
support Parle's security teams to identify and remediate security
flaws across their entire digital ecosystem.
"The global pandemic has demanded businesses to become digital
overnight and quickly adjust to life in a virtual world," said
Howard Boville, Head of IBM Hybrid
Cloud Platform. "Every industry has had to accelerate their
transformation and are turning to the cloud to enable that. "Parle
quickly shifted its approach, by embracing an hybrid cloud strategy
with IBM to leverage our cloud capabilities and deep industry
expertise, with security at the forefront of their advancement. By
implementing cloud and AI, Parle is able to bring their
products seamlessly to millions of homes in India, despite the current challenging
times."
IBM has a long-standing relationship with Parle, implementing
and managing mission-critical ERP and other workloads. The work is
designed to help Parle enhance demand sensing to increase
efficiencies in production management, optimize inventory and
logistics costs and bring intelligence to its sourcing
activities.
About IBM India
For more information on IBM India,
please visit http://www.ibm.com/in/en/
About IBM Cloud
For further information, visit: www.ibm.com/cloud/
Media Contact:
Hannah Slocum
IBM Communications
hslocum@us.ibm.com
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SOURCE IBM