Brits join fans across Europe with bets on France to win
LONDON, June 10, 2021 /PRNewswire/ -- Entain, the
leading global sports betting and gaming entertainment operator, is
set for more than three million fans across Europe to place bets on the delayed 2020 UEFA
European Championships (the Euros) – roughly twice as many as bet
on the last World Cup in 2018. The tournament will run for a month,
kicking off tomorrow when Italy
plays Turkey.
So far, Entain's UK customers have placed most bets.
France is the most backed to win
with almost half of UK fans so far putting money on Les
Bleus. This is not dissimilar to the situation at the last
World Cup, when just 9% of UK-based fans backed England, compared
to 47% in Belgium, 39% in
Croatia and France, 20% in Spain and 16% in Germany betting on their national teams to win
the tournament.
"Most betting will be after the tournament starts, and we expect
to see roughly twice as many fans placing bets on the Euros as in
the last World Cup, reflecting the growth of our business in the
past three years," said Jette
Nygaard-Andersen, Chief Executive of Entain. "With offers
across most countries taking part we're perfectly placed to offer
fans exciting experiences."
For the first time on a major event of this size, Entain will
host almost all customer activity across its European brands on
in-house technology*. This gives Entain a unique insight into the
expectations and betting behaviors of fans across the majority of
countries taking part in the tournament, which it can then use to
tailor its offers and their experiences accordingly.
For instance, bwin is hosting "King of Europe," a tournament where fans in
Germany, Austria, Belgium, France, Greece, and Romania can choose teams and compete to be the
best, the top five sharing a jackpot of €1 million. Meanwhile in
the UK, Ladbrokes is adding leaderboards to its ground-breaking
5-A-Side product, and making it free-to-play, which enables fans to
build their own teams and compete with one another for free.
Data from Entain's global database of 160 million customers also
shines a light on what most interests fans and is driving early
bets ahead of the event. For instance, bets placed by around 1.5
million football fans across the participating countries between
January and May show:
- Over 50% of all bets so far have been placed by fans in the UK
– with roughly as many UK fans putting money on France to win as those betting England.
- France has so far attracted
the most bets to win the whole tournament (28%), followed
by England (20%) and Belgium
(12%).
- Across fans in all countries, almost half (47%) of bets, so
far, are on which nation will win the Euros, followed by which
player will be the lead scorer (15%). The second most popular bet
for UK fans is the correct final score of the final.
- Country differences also emerge when it comes to betting on top
goal scorers. On this measure, UK fans have put money on leading UK
players Harry Kane with most bets
(23%), marginally in front of Romelu Lukaku (22%) – Lukaku being
the first choice for top goal scorer amongst fans outside the
UK.
Entain's player database also shows that, as a general trend,
football fans from smaller European countries are more likely to
bet on their national teams than those from larger ones.
Notes to editors
* Excluding the recently acquired operations Bet.pt
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a comprehensive
portfolio of established brands; Sports Brands include bwin,
Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and
Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala,
Gioco Digitale, Ninja Casino,
Optibet, partypoker and PartyCasino. The Group owns proprietary
technology across all its core product verticals and in addition to
its B2C operations provides services to a number of third-party
customers on a B2B basis. The Group has also entered into a
joint-venture with MGM Resorts to capitalise on the sports betting
and gaming opportunity in the US, through BetMGM. Entain provides
the technology which powers BetMGM and exclusive games and
products, specially developed at its in-house gaming studios. The
Group is tax resident in the UK with licenses in a total of 27
regulated markets. Entain is a leader in ESG, a member of
FTSE4Good, the DJSI and is AA rated by MSCI.
For more information see the Group's
website: www.entaingroup.com.
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SOURCE Entain PLC