WUXI, China, June 12, 2021 /PRNewswire/ -- Perfect World
Investment & Holding Group (Perfect World) held a cooperation
conference in Wuxi City and inked strategic cooperation agreements
with seven enterprises and institutions of different fields on
June 3.
As a world's leading entertainment group, Perfect World proposed
"Creative Thinking" strategy, aiming at breaking the barrier of the
real world and virtual world, and combining new types of games with
traditional industries so as to empower the development of
traditional industries and promote digital upgrade of traditional
industries as well.
Under the "Creative Thinking" strategy, Perfect World has made
significant achievements in its cooperation with enterprises and
institutions, such as implanting scenes of the Qinhuai Lantern Fair
of Nanjing Confucius Temple into its famous game "Zhuxian," and the
collaboration between its mobile game Chronicle of Infinity and the
famous sports brand Peak.
Perfect World CEO Dr. Robert H.
Xiao said at the conference that after all the successful
cases, Perfect World has been more confident about cross-over
cooperation between digital culture industry and traditional
industries. He promised that Perfect World will keep exploring to
establish a value chain that empowers traditional industries, and
incubate more new types of culture content, products, and business
models.
In its collaboration with Nianhuawan scenic spot in Wuxi,
Perfect World gamified the scenic spots, and brought tourists an
immersive experience by combing the scenic spot and the digital
world. The move helps the scenic spot to upgrade from service-based
economic to experience economy.
"Not only will we explore subdivided fields with partners, but
also work as a bridge to promote cross-over cooperation among
companies in various fields, so as to achieve common development,"
said Dr. Xiao. "And we hope to joint hands with our partners to
unlock a new track in this 'experimental production' of the culture
industry that faces the future," he added.
Perfect World will tailor a whole set of solutions and plans on
digital upgrading partners' products based on their requirements.
For example, in its cooperation with Shanghai Science and
Technology Museum, Perfect World will develop a game to turn the
complicated scientific knowledge into visions to help readers
understand the scientific knowledge. The Group will also have an
in-depth cooperation with China Audio-video and Digital Publishing
Association in the field of education and vocational training such
as e-sports talent cultivation.
The culture department of Beijing's Dongcheng district, People's
Cultural Tourism of People's Daily, a cultural & creative
institute affiliated to Tsinghua University, Beijing Dongsheng
Bozhan Cloud Computing Technology Co., Ltd., and Nianhuawan scenic
spot, also signed strategic cooperation agreements with Perfect
World in the brand cooperation conference.