New marketing service enables retailers to acquire more
online shoppers cheaper
STOCKHOLM, June 15, 2021 /PRNewswire/ -- Klarna, a leading
global retail bank, payments, and shopping service, today announced
the launch of their new Comparison Shopping Service (CSS) in 21
markets. Klarna CSS offers Klarna's partner retailers across
Europe an increased customer reach
and budget savings to boost their return on advertising spend and
drive traffic from high shopping intent consumers. In addition, the
Klarna comparison shopping page will provide new opportunities
for brands to reach browsing consumers with their
products.
David Sandström, Chief Marketing Officer at Klarna: "We are
extremely excited to launch the Klarna Comparison Shopping Service
today. With this new product, we enable retailers to list their
Google Product Listings Ads more efficiently. Concretely, this
means that we offer retailers a more effective and cheaper way to
increase their customer reach and convert highly relevant traffic
from consumers who are searching for products they want to
purchase, thereby maximizing merchants' return on advertising
spend. As a growth partner for our retailers, we are thrilled to be
launching even more products and services to support their strategy
in the near future."
This is how Klarna Comparison Shopping Service works
The CSS program was created by Google to diversify the search
results for Product Listing Ads (PLA). A CSS partner can facilitate
the publication of a PLA on Google and is then the link between the
advertiser (the retailer) and Google. Unlike competitors, Klarna
Comparison Shopping Service provides PLA hosting for a small flat
monthly fee. By switching to Klarna CSS, retailers can save up to
20% on their Cost Per Click spend by avoiding a fee charged by
Google CSS.
Klarna will also list a retailer's product listing inventory on
the Klarna comparison shopping web pages to further boost retailer
product visibility and customer reach. Klarna's new Comparison
Shopping Service is available in Austria, Belgium, Czech
Republic, Denmark,
Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
Contact
David Zahn
00491707400911
presse@klarna.de
About Klarna
With over 90 million global active users and 2 million
transactions a day, Klarna is meeting the changing demands of
consumers who want to shop, pay and bank on one intuitive platform
and with one trusted brand. Over 250,000 global retail partners,
including H&M, Saks, Sephora, Macys, IKEA, Expedia Group,
Samsung, ASOS, Peloton, Ralph
Lauren, Abercrombie & Fitch, Nike and Shein have enabled
Klarna's innovative shopping experience online and in-store. Klarna
is one of the most highly valued private fintechs globally with a
valuation of $45.6 billion. Klarna
was founded in 2005, has over 4,000 employees and is active in 17
markets. Klarna has been backed by Sequoia Capital since 2010 and
more recently, SilverLake, Dragoneer, Bestseller Group, Permira,
Ant Group, HMI Capital, TCV, NorthZone, Commonwealth Bank of
Australia, Merian Chrysalis
Investment Company Limited, funds and accounts managed by BlackRock
amongst others.
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