First 5-star Resort Gracing Serbia's Majestic Mountains Takes
Luxury To New Heights
BELGRADE, Serbia, June 15, 2021 /PRNewswire/ -- Modern luxury hotel
brand Viceroy Hotels & Resorts opens Viceroy Kopaonik Serbia,
marking the brand's European debut. Located on the country's
largest mountain range, Viceroy Kopaonik is a luxe mountain resort
rich in culture, natural beauty and boundless adventure. The
impressive 119-room retreat joins The Viceroy Icon Collection,
adding a glamorous, West Coast vibe to Serbia's largest ski
resort.
Called "Mountain of the Sun," Kopaonik is a biodiversity hotspot
with close to 200 sunny days annually, ensuring beautiful
year-round conditions and offering endless adrenaline-fueled
activities. With three dining venues, a luxurious full-service spa,
indoor and outdoor pools and curated off-site guest experiences,
Viceroy Kopaonik welcomes locals and guests alike to experience a
new world of adventure and contemporary luxury.
"We're extraordinarily proud to open our first European resort
in the beautiful, culturally rich destination of Kopaonik, Serbia,"
says Bill Walshe, CEO at Viceroy
Hotels & Resorts. "Through inspiring experiences, engaging
service and genuine connections, we are bringing an elevated
offering that will stand out from its competitors across
Europe."
Designed by world-renowned hospitality design firm, WATG and its
interiors studio, Wimberly Interiors, Viceroy Kopaonik reflects the
local "Suvo Rudiste" contemporary mountain style and complements
the beauty of its surrounding landscape. Showcasing the height of
alpine living, the interiors celebrate local culture and
craftsmanship with stone, glass, timber and textiles resulting in
effortless elegance. Floor-to-ceiling glass walls and open-air
spaces offer abundant natural light and a picture frame of stunning
views.
The generously-appointed guest rooms and suites, including a
remarkable two-bedroom penthouse, offer a peaceful retreat to
unwind with the thoughtful amenities guests come to expect at a
5-star resort. Each stylish accommodation boasts a private balcony
with breathtaking views of the mountain or ski village unlike
anywhere else in the region.
Culinary Experiences, Meetings & Events
Helmed by celebrated Executive Chef Andrew Jones, guests will enjoy elevated dining
rooted in international and Serbian cuisines and inspired by the
local terrain and culinary scene. Pique Ski Bar, overlooking
the ski center, offers inventive light bites and drinks, live
performances, and a jaw-dropping view of Pancic's peak. The beating
heart of Viceroy Kopaonik, The Mountain Kitchen, welcomes
guests for breakfast, lunch and dinner featuring hearty yet healthy
dishes that honor the region's rich heritage. The Library,
located in the lobby, serves as a quiet haven where guests can sip
artisan coffee and teas or other specialty beverages while perusing
a curated selection of books. And, coming soon, an intimate
Asian-inspired restaurant highlighting specialties from duck
to sushi.
The Spa by Viceroy, the only full-service luxury spa in
Kopaonik, boasts six-treatment rooms, a beauty lab, an indoor
vitality pool, and a hammam/scrub room offering holistic wellness
experiences using native mountain ingredients. Combined with two
spacious meeting rooms, an outdoor jacuzzi, ski valet and
Generation V kids' club, guests can expect attentive service,
exceptional amenities and authentic local programming.
Boundless Adventure: The Destination
As the largest ski-in, ski-out resort in Serbia, Kopaonik is
known for its pristine runs beloved by novice and highly skilled
skiers alike. The resort offers 55km of runs for alpine skiing,
12km for cross country, and a specially-prepared Karaman Greben
central course, lit for night skiers. Additionally, Kopaonik
Village offers an abundance of excursions including bars,
restaurants, museums and more.
While highly-regarded for its world-class skiing, the area
provides endless adventurous activities year-round. During the
summer months, nature-minded guests can enjoy exploring Kopaonik
National Park as well as mountain biking, hiking, water sports,
paragliding and horseback riding.
Exclusively for guests this summer, Viceroy Kopaonik will offer
a Kopaonik Mountain Escape package featuring a 100 EUR Resort Credit to the hotel's restaurants
and spa, and a Family Summer Escape package, inclusive of a
complimentary seventh night stay, spa treatments and
family-friendly mountain activities.
Kopaonik is a 3.5-hour drive or 40-minute helicopter ride from
Belgrade Nikola Tesla Airport.
For booking inquiries:
vks.reservations@viceroyhotelsandresorts.com
ABOUT VICEROY HOTELS & RESORTS
Viceroy Hotels
& Resorts is a global modern luxury brand, inspiring travelers
with one-of-a-kind, authentic experiences that bring together
provocative design and intuitive service. Dynamic destinations
immersed in the local community and culture are at the core of the
Viceroy guest experience, and to better serve travelers the brand
has established three unique hotel categories consisting of the
Icon Collection composed of unparalleled properties
furnishing lavish experiences, the Lifestyle Series offering
energizing stays in vibrant locales, and Urban Retreats
based in bold, eccentric cities. Viceroy's portfolio of hotels and
resorts can be found in a diverse array of breathtaking and
inspiring destinations, including Los Cabos, Santa Monica, Chicago, Beverly
Hills, Riviera Maya, Snowmass, San
Francisco, Washington D.C.
and St. Lucia. The brand recently
expanded to D.C. with the opening of the Viceroy Washington DC and
Hotel Zena (Washington D.C.).
Viceroy is growing its international portfolio with the recent
opening of Viceroy Kopaonik Serbia and looking ahead with Viceroy
at Ombria Resort Algarve (Portugal) in 2022 and Viceroy Bocas Del Toro
Panama in 2023.
Viceroy is a member of the Global Hotel Alliance (GHA)
DISCOVERY, a unique loyalty program offering exclusive benefits and
experiences to its members at over 570 hotels around the world. For
more information, visit www.viceroyhotelsandresorts.com. Follow
Viceroy on Facebook and Instagram.
Media Contact: The Door | viceroy@thedooronline.com
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