Collegiate Pacific in Exclusive National Alliance with New Era Cap
05 July 2006 - 11:30PM
Business Wire
Collegiate Pacific (AMEX:BOO): -- Company to be Exclusive National
Distributor of New Era Team Product to Institutional/Team
Marketplace -- Agreement Leverages Company's Multi-Channel
Marketing Platform -- Adds Proprietary Product to Catalogs;
Salesmen's tool-kit Collegiate Pacific (AMEX:BOO) today announced
it had entered into a multi-year exclusive marketing and
distribution pact with New Era Cap Company. New Era Cap Company,
founded in 1920 in Buffalo, N.Y., is the largest sports-licensed
headwear company in the world, employing approximately 1,300 people
in five facilities worldwide. They are America's foremost leader in
baseball cap production for the retail and team markets. It is the
official on-field cap of Major League Baseball, Minor League
Baseball, and the Little League World Series. New Era is the
official maker and marketer of the 59FIFTY -- the official uniform
cap worn by every Major League Baseball player. Under terms of the
Agreement, Collegiate Pacific will launch its New Era Team Sports
Division on July 15, 2006 and act as a single point solution of
marketing, order processing and distribution to the Institutional
and Team Sporting Goods markets on behalf of New Era. Collegiate
Pacific will inherit the existing New Era Team customer base with
the exception of a few excluded accounts. Collegiate Pacific will
maintain its ability to sell competing products upon customer
request. Commenting on the relationship, Adam Blumenfeld, President
of Collegiate Pacific, stated: "We are honored to serve as the
exclusive marketing and distribution agent to the Team Sporting
Goods Segment for a brand as iconic and well recognized as New Era.
Making the New Era line of team products proprietary for our
salesmen, catalogs and re-distribution partners is another
important step in setting the Company and its offerings apart from
others in the Industry. Along with the recently announced exclusive
alliance with Nolan Ryan, this relationship goes a step further in
establishing our foothold in baseball and presents significant
opportunity for the sale of New Era baseball caps in conjunction
with our existing broad SKU base of baseball uniforms and
equipment. Simply put, it allows us to provide a complete
head-to-toe, one-stop-shop solution for our customers. "This
partnership allows New Era to focus on what they do best, which is
manufacture the highest quality, most innovative product in the
Team Cap industry while leveraging Collegiate Pacific's core
competency -- the thousands of direct touches we make daily into
this marketplace. Collegiate Pacific is comprised of 175 road sales
pros covering 23 states; nearly 2 million direct-mail catalogs; a
family of websites, a 20 man team of outbound phone salesmen, and a
growing network of nearly 2,000 team dealers all acting in concert
to penetrate the market. "We believe this alliance further
validates Collegiate Pacific's core value proposition. We are best
positioned to act as a national conduit for major, branded
manufacturers like New Era looking to position their product in
front of the institutional and team customer base. New Era
simplifies its business process by dealing with one customer and
managing one receivable, while Collegiate Pacific will use its
multiple marketing tentacles to broaden awareness of the New Era
story and product line. It's a perfect fit for both Companies and
with our ability to simultaneously service the grass roots and Team
Dealer markets it showcases what Collegiate Pacific's multi-channel
marketing platform is designed to do. We welcome existing New Era
distributors as well as newly interested parties to contact the
Company to learn how they might participate in what will be an
exciting and aggressive campaign." The Company stated that
effective July 15, 2006 existing New Era distributors and other
interested distributors may contact its VPI Team Dealer Division at
888-200-7661. Schools, Colleges, Youth Leagues and other team/club
end users may contact Collegiate Pacific's "New Era Team Express"
division at 800-881-6536 for service or referral. Collegiate
Pacific is the nation's fastest growing manufacturer and supplier
of sports equipment primarily to the institutional and team dealer
markets. The company offers more than 4,500 products to 300,000
prospective and existing customers. The company distributes
approximately 1.5 million catalogs annually and employs
approximately 175 professional road salesmen. This press release
contains "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements include statements relating to
Collegiate Pacific's anticipated financial performance, business
prospects, new developments and similar matters, and/or statements
preceded by, followed by or that include the words "believes,"
"could," "expects," "anticipates," "estimates," "intends," "plans"
or similar expressions. These forward-looking statements are based
on management's current expectations and assumptions, which are
inherently subject to uncertainties, risks and changes in
circumstances that are difficult to predict. Actual results may
differ materially from those suggested by the forward-looking
statements due to a variety of factors, including changes in
business, political, and economic conditions due to the threat of
future terrorist activity or otherwise, actions and initiatives by
current and potential competitors, and certain other additional
factors described in Collegiate Pacific's filings with the
Securities and Exchange Commission. Other unknown or unpredictable
factors also could have material adverse effects on Collegiate
Pacific's future results, performance or achievements. In light of
these risks, uncertainties, assumptions and factors, the
forward-looking events discussed in this press release may not
occur. You are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date stated,
or if no date is stated, as of the date of this press release.
Collegiate Pacific is not under any obligation and does not intend
to make publicly available any update or other revisions to any of
the forward-looking statements contained in this press release to
reflect circumstances existing after the date of this press release
or to reflect the occurrence of future events even if experience or
future events make it clear that any expected results expressed or
implied by those forward-looking statements will not be realized.
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