Bullz – The Tiktok of Crypto Is Growing in Adoption
23 November 2021 - 04:29AM
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BULLZ, the new app for sharing and earning with videos on favourite
crypto picks, has already amassed crypto and lifestyle influencers
with a combined reach of 26.8+ million. Within 4 weeks of release,
top creators including melissasantos, jollygreeninvestor,
thestockbunny, joeybirlem, gavin_mayo and many more have already
discovered BULLZ and it’s new monetization opportunity for
themselves. While more established web2 companies, such as Twitter,
Reddit and Facebook, are exploring NFTs or blockchain technology,
the conversations around crypto monetization and adoption are
growing. More specifically it becomes clear that creators who have
been fueling platforms with engagement and content are looking
towards new monetization models and fair relationships. One of the
largest independent, open market studies of 1,624 creators has
uncovered a new form of creator entrepreneurship coming from
cultural, societal, economic and technological shifts: the
independent creator. “77% of creators worry about being dependent
on social media platforms for their earnings.” Creators know they
are building a real asset on social media platforms – an audience
that they can monetize. But, they are also starting to realize that
they don’t own it. To make money, creators have to work with brand
partnerships, gain sponsorships or receive a slim revenue share
offered by YouTube, Twitch, Instagram and Facebook. Most of the
revenue is done off-platform. Web3 is changing the relationship
between creators and platforms. By decentralizing and open-sourcing
information, it allows peer-to-peer networks to freely share and
interact with code, data, and smart contracts. 3 areas the next
generation of platforms are focusing on: 1.ownership (&
portability) of data 2.participatory decision making &
cooperative business models 3.decentralization via crypto &
open-source protocols In response to those 3 areas, new platforms
are starting to emerge. BULLZ is tackling a new monetization stream
for the creator economy with the “promote-to-earn” business model.
Creators on BULLZ can recommend their favourite crypto picks
through videos, and earn with their UGC, without requiring
prepayment of those brands/projects. This is all possible through
the integration of the WOM Protocol, a blockchain martech solution
that pays out creators daily based on the engagement their content
receives and a trusted peer-reviewed rating the content has to pass
before earning. BULLZ is the first dedicated platform for
blockchain and crypto-related social content. TikToker,
TheNiFTyInvestor, explains: “I really see the potential BULLZ
provides for us as content creators within the crypto space. We
already make content for projects we love, basically “for free” and
now we have the opportunity to monetize this.” Brands and projects
can tap into the BULLZ content for their own marketing, using the
WOM Campaign Manager. The WOM Campaign Manager allows brands to
browse through content about their project and purchase WOM Tokens
to boost selected content for more exposure on the BULLZ app.
Youtuber, CryptoAdvance, believes that it will be a key driver for
user-generated content (UGC) moving forward: “I think more UGC will
be incentivized with the “promote-to-earn” model and we will see
more crypto projects adopt this for community building. They
already rely on their project fandom to make cool content! Why not
reward this?” “Community is the most important metric.” – And many
blockchain and crypto communities find it hard to make educated
decisions regarding which projects and brands to be a part of.
BULLZ is empowering creators to share honest recommendations and
will also provide a more transparent understanding of community
metrics, simply by seeing which projects are talked about. BULLZ
has already announced plans to roll out additional features, such
as a leadership board of trending projects discussed on BULLZ and
the integration of the WOM Authentication system, for non-creators
to monetize by rating (“judging”) content on BULLZ. This will
further expand the ways in which users can earn on BULLZ. About the
WOM Protocol WOM (word-of-mouth) Protocol is building a
blockchain-based protocol that gives brands, content creators,
publishers, and social networks a way to monetize word-of-mouth
recommendations on any app, website or platform. WOM is backed by
dozens of seasoned investors from around the globe. For more info
about WOM: https://womprotocol.io About BULLZ BULLZ is a dedicated
app for discovering authentic blockchain and crypto-related
recommendations. Users can find trending projects, discuss them
together with other crypto enthusiasts and experts and can get
rewarded for sharing their own videos about the projects and
companies they love. With the “promote to earn” model, users are
rewarded with WOM Tokens for their authentic recommendations
directly within the app. For more information about BULLZ:
https://bullz.com
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