Azerion strengthens Dutch digital advertising foothold through acquisition of [M]media
31 October 2022 - 7:00PM
Azerion strengthens Dutch digital advertising foothold through
acquisition of [M]media
Amsterdam, 31 October 2022
– Today, Azerion has announced the acquisition of [M]media B.V., a
leading sales house, tech partner and intermediary for publishers
and advertisers in the Dutch digital advertising space with a
strong focus on sports, lifestyle and automotive audiences.
Atilla Aytekin, co-CEO of Azerion,
comments: “[M]media has long been one of the leading advertising
networks in the Netherlands and our two companies have a
long-standing business relationship. As such, we are delighted to
welcome [M]media to our platform and make available our combined
inventory of quality content with highly engaged audiences to
advertisers.”
Azerion will integrate [M]media’s display, video
and native advertising capabilities, adding to its robust current
offering in these areas. The company will also bring valuable
expertise in a number of contemporary marketing methods to the
Azerion platform, offering publisher and advertiser solutions
such as search engine optimization, branded content and social
media marketing, among others. Through this acquisition, Azerion
will strengthen its digital marketing and advertising offering as a
whole, bringing a diverse range of features and know-how to the
platform.
The transaction is effective as of 1 October
2022. [M]media generated approximately €9.4 million gross revenue
in 2021.
This latest news follows Azerion’s recent
announcement of the acquisitions of Vlyby Gmbh and a number of
asset deals as Azerion continues to execute on its growth
strategy.
About Azerion Azerion is a high-growth
digital entertainment and media platform. As a content-driven,
technology and data company, Azerion serves consumers, digital
publishers, advertisers, and game creators globally. Azerion’s
integrated platform provides technology solutions to automate the
purchase and sale of digital advertising for media buyers and
sellers, supported by in-market sales and campaign management
teams. Through our technology, content creators, digital publishers
and advertisers work with Azerion to reach the millions of people
across the globe that play Azerion’s games and view its distributed
entertainment content to increase engagement, loyalty, and drive
e-commerce.
Founded in 2014 by two Dutch entrepreneurs,
Azerion has experienced rapid expansion driven by organic growth
and strategic acquisitions. Azerion is headquartered in Amsterdam,
the Netherlands and is a publicly traded company listed on Euronext
Amsterdam.
For more information visit: www.azerion.com.
About [M]media[M]media offers a selective
collection of leading websites and apps in automotive, finance,
lifestyle and sports. With our publishers’ content we succeed to
achieve and fascinate Dutch men and women. With over 90 different
websites and apps within our network, we reach more than 10 million
unique visitors every month.
Together with multiple editorial-offices and
video production teams, we create (sponsored) content for our
advertisers. The attention value of this unique content makes us
able to achieve the (communication) goals of our advertisers.
Depending on the campaign objective, our team of digital experts
will look for the strongest advertising solution within our
channels, to perfectly reach the target audience.
ContactInvestor Relations
ir@azerion.com
Media press@azerion.com
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