Azerion launches new product ‘Azerion Fanzone’, improving the way sports clubs digitally engage with their fan base
20 December 2022 - 7:00PM
Azerion launches new product ‘Azerion Fanzone’, improving the way
sports clubs digitally engage with their fan base
Amsterdam, 20 December 2022 -
Azerion has announced the launch of ‘Azerion Fanzone’, a new
product which will allow sports clubs to easily build a digital
environment for their community with many possibilities for
entertainment. The company has already partnered with a number of
sports institutions to create bespoke applications, bringing their
dedicated fan base closer to their favourite club, from purchasing
tickets and merchandise to entering forums, playing games and much
more. These branded experiences also present a strong opportunity
for advertisers to reach niche audiences at scale, utilising
Azerion’s core expertise and portfolio of high-performing
advertising technology.
Azerion has a proven track record of gamifying
digital environments, not only making them more entertaining but
also using data to improve user engagement. With Azerion Fanzone,
the company will leverage its experience in building businesses
around audiences and expand into the world of sports, giving
advertisers access to one of the most engaged consumer groups in
the global market. Similar brand hubs are already settling across
different parts of the digital space and will likely become
increasingly important for the advertising industry, as first-party
data and contextual targeting become central in the cookieless
future.
Jurriaan van Teunenbroek, Vice
President of Games and Content at Azerion, comments: “At Azerion
we’re always looking for new opportunities to deliver more great
content and entertainment in the digital space and this project is
something we’re particularly excited about. Azerion Fanzone is a
natural next step for us, as we keep following our strategy of
becoming a one-stop-shop platform in the media and entertainment
arena.”
As one of the most popular forms of
entertainment, the sports industry has one of the largest
communities in the world, which creates a perfect environment for
personalisation. With Azerion Fanzone, Azerion will bring users a
free, fun way to engage with their favourite club and interact with
their fellow supporters. Along with social activities and online
shopping, fans will gain access to exclusive content, games and
challenges, to show their skills and passion in a safe environment,
with no gambling or cash-out for users.
The product launch follows the recent
acquisition of Targetspot by Azerion, which ushered the company
straight into the audio advertising market. With this latest
addition to its offering, Azerion is yet again demonstrating the
rapid growth of its platform towards becoming a one-stop-shop for
digital media and entertainment, connecting brands with audiences
and consumers with great content.
About Azerion
Azerion is a high-growth digital entertainment
and media platform. As a content-driven, technology and data
company, Azerion serves consumers, digital publishers, advertisers,
and game creators globally. Azerion’s integrated platform provides
technology solutions to automate the purchase and sale of digital
advertising for media buyers and sellers, supported by in-market
sales and campaign management teams. Through our technology,
content creators, digital publishers and advertisers work with
Azerion to reach the millions of people across the globe that play
Azerion’s games and view its distributed entertainment content to
increase engagement, loyalty, and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs,
Azerion has experienced rapid expansion driven by organic growth
and strategic acquisitions. Azerion is headquartered in Amsterdam,
the Netherlands and is a publicly traded company listed on Euronext
Amsterdam.
For more information visit: www.azerion.com.
Contact:Investor
Relationsir@azerion.com
Mediapress@azerion.com
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