Believe announces a landmark year in Germany, becoming the third largest company in the German streaming market on local repertoire
20 December 2022 - 4:00AM
Believe announces a landmark year in Germany, becoming the third
largest company in the German streaming market on local repertoire
Believe announces a landmark year in
Germany, becoming the third largest company in the German streaming
market on local repertoire
Paris, December 19, 2022 – Believe, one
of the world's leading digital music companies, announces today a
remarkable performance in Germany, where the Group became the third
largest company on local repertoire in the streaming market in
2022, as the local artists and labels in its roster reached new
heights and successes across all music genres.
This landmark performance is the result of
Believe’s consistent investment in digital expertise and local
teams in the world’s 4th largest music market1, since opening its
offices in Hamburg in 2009. It also constitutes a stunning
illustration of the success of the Group’s blueprint commercial
strategy, which consists in gradually growing key domestic music
genres in the digital world, from streaming-friendly genres such as
urban, to more traditional ones like metal and rock.
Through organic growth or strategic
partnerships, Believe has also become the second largest player for
hip hop in Germany2 and its metal imprint Nuclear Blast was named
Label of the Year by metal influencer Nik Nocturnal, having
notably been instrumental in Swedish heavy metal band Sabaton
achieving a #1 album in the official German album charts.
“At Believe we are driven by the will to build
the most comprehensive offering so that all German artists and
labels, regardless of their music genre or development stage, can
find the right support to fit their specific needs and ambitions to
develop them to the next stage. That can only be achieved by
combining Believe’s leading Central Platform technology and
solutions with the strength of our local team’s digital savviness
and market intelligence, in parallel with our investment in local
repertoires and booming domestic genres like urban”, said
Thorsten Freese, Managing Director, Believe Germany
Believe provides a full range of services in the
German market with its Automated Solution TuneCore, the leading
independent development partner for self-releasing artists, and its
Premium Services: Label & Artist Solutions (supporting labels
and mid-level to established artists through distribution and light
marketing) and Artists Services (providing top artists with
distribution as well as marketing and promotion strategy and
execution capacities). These services are rendered through multiple
brands (Believe, Groove Attack, Rough Trade, AFM, Nuclear Blast…)
depending on artists and labels’ music genres and
specificities.
Believe’s unique offering structure caters to
each local artists needs as they move from one stage of their
careers to the next. Theo Junior, who started out as a TuneCore
artist, was subsequently signed by Groove Attack and went straight
into the Top 10 of the Official German Charts and the Top 5 on
TikTok with his first single. Another example is indie pop band
KAFFKIEZ, that went from the Label and Artist Solutions to the
Artist Services division and witnessed fantastic growth (+300% on
TikTok, +500% on Spotify) with nearly 16 million streams on their
debut album. Believe’s LIFTED Emerging Artist Program, which
spotlights new artists to enhance their promotional activations,
has also allowed anaïs, one of the top newcomers of the year signed
to Believe, to reach high levels of streaming performance and to be
featured in Apple Up Next, Amazon Breakthrough and Spotify Equal
(+16 million streams, with over 400 playlists inclusions, 10 store
features and covers).
Germany is Believe’s second biggest market, with
15.3% of Group revenues in the first semester of 2022. Thanks to
its successful execution model, the Group has grown consistently
faster than the digital music market in the country over the years.
In H1 2022, the Group’s total revenue increased by 13% vs H1 2021
in Germany, with digital revenues growing by around 25%, while the
German streaming market grew by +9,1%3.
These results further demonstrate the power and
impact of Believe's strategy, which focuses on local talents, as
well as its unique digital expertise and ability to attract and
support artists at the highest level. For example, Milky Chance,
who switched to Believe in 2021, recently reached the milestone of
1 billion streams on Spotify for their hit ‘Stolen Dance’, and
Miksu/Maccloud and T-Low’s “Sehnsucht” was the 2nd most streamed
track on Spotify in Germany in 2022, while Raf Camora, was the most
streamed artist in Germany in the year end chart.
“It’s been fascinating to see this year unfold
and I’m thrilled that it proved to be such a milestone for Believe
in Germany. We are confident that we will continue building on this
year’s landmark performance. It has never been more relevant for us
to put all our efforts into supporting our local labels and artists
at all stages of their careers, so that they can thrive and live
from their art, thus contributing to a fairer and more sustainable
music ecosystem”, concluded Thorsten Freese, Managing
Director, Believe Germany
=======About
Believe Believe is one of the
world’s leading digital music companies. Believe’s mission is to
develop independent artists and labels in the digital world by
providing them the solutions they need to grow their audience at
each stage of their career and development. Believe’s passionate
team of digital music experts around the world leverages the
Group’s global technology platform to advise artists and labels,
distribute and promote their music. Its 1,610 employees in more
than 50 countries aim to support independent artists and labels
with a unique digital expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including TuneCore, Nuclear Blast, Naïve,
Groove Attack and AllPoints. Believe is listed on compartment A of
the regulated market of Euronext Paris (Ticker: BLV, ISIN:
FR0014003FE9).www.believe.com
Press
contacts: Manon JESSUA –
manon.jessua@believe.com Yousr ABASSI –
yousr.abassi@agenceproches.com | Cell: +33 6 99 45 48 64
Contact Investors
Relations: Emilie MEGEL – emilie.megel@believe.com |
+33 6 07 09 98 60
1 2021 IFPI Global Music Report
2 Based on GFK and Company’s data
3 2022 BVMI Mid-Year Revenue Trend Report
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