Apple Bağdat Caddesi opens Friday, October 22, in Istanbul
Apple celebrates the creativity of Istanbul with the debut of a
special Today at Apple program and exclusive AR exhibition
Apple® today announced Apple Bağdat Caddesi will open on Friday,
October 22. Located in the heart of Istanbul, Apple Bağdat Caddesi
will serve as Apple’s third retail location in Turkey. This
two-level destination blends local materials with the latest store
design to create an open and fluid space for customers to explore
Apple’s products and services, or participate in free Today at
“With the opening of Apple Bağdat Caddesi, we’re thrilled to
build upon the deep and long-standing relationships we have with
our customers in Turkey,” said Deirdre O’Brien, Apple’s senior vice
president of Retail + People. “We can’t wait to welcome the local
community to our newest store in Istanbul and bring them the best
To celebrate the opening, Apple will debut Perspektif Istanbul,
a six-week Today at Apple program that pays homage to the city and
its creatives. Hosted by 20 local artists, the series brings
creativity, culture, and technology together into an experience
that examines topics and values important to the local community in
Istanbul. Attendees will get a chance to join in-person and virtual
sessions that include learning about traditional miniature drawing
with illustrator Murat Palta, photographing the unseen with Magnum
Photos photographer Sabiha Çimen, or creating a moving portrait
with visual artist Sinan Tuncay.
The store will also host an exclusive augmented reality (AR)
exhibition developed by creative technologists Tin Nguyen and Ed
Cutting, and Turkish sound artist Oğuz Öner. The experience
transforms the store with an immersive digital installation and
includes many other artists participating in Perspektif Istanbul.
Using the latest iPad Pro® and iPhone 13 Pro® with LiDAR, visitors
will be able to see ceramic vessels inspired by Ebru — the
traditional art of paper marbling — in AR on their screens, and
hear unique spatial sound elements.
Apple Bağdat Caddesi brings forward familiar design elements
from Apple Store® locations around the world and Apple Park in
Cupertino, California, while integrating locally sourced Aksaray
Yaylak granite and Turkish travertine. Housed under a floating
carbon fiber roof, the retail location creates an urban oasis in
the heart of the city, complete with a large, tree-filled
Once inside, visitors will find the video wall and Forum, home
to Today at Apple sessions. The upper level is flanked by avenues,
where customers can explore Apple’s latest products and services.
The entire space overlooks the exterior of the store through a
32-foot glass curtain, blurring the boundaries between inside and
outside. The interior is bathed in natural light through two large
skylights that open to allow ventilation.
For 30 years, Apple has been a part of the Turkish community,
and Apple Bağdat Caddesi’s team members look forward to deepening
Apple’s relationship with local customers throughout Turkey. The
diverse, 130-person team collectively speaks 14 languages and will
welcome its first visitors on Friday, October 22, at 10 a.m. local
time. Because the health and well-being of customers and team
members is Apple’s top priority, the store will implement
comprehensive health measures.
Additionally, visits to Apple Bağdat Caddesi on opening day will
be by appointment only. Customers can choose from available times
at apple.com/tr/retail/bagdatcaddesi. Capacity will be limited, so
guests may experience wait times before entering the store.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
Today at Apple, iPad Pro, iPhone 13 Pro, and Apple Store are
trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
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