Adobe Launches Adobe Analytics for Higher Education to Advance Digital Literacy
22 July 2021 - 11:00PM
Business Wire
Next Generation Adobe Education Exchange Program Provides
Adobe Analytics and Course Curriculum to Colleges and Universities
Worldwide for Free
Adobe (Nasdaq:ADBE) today announced the Adobe Analytics
curriculum for education, a global program that supports the future
workforce with in-demand data science skills. As part of the next
generation of the Adobe Education Exchange, college instructors and
students will be able to use Adobe Analytics—the industry-leading
customer data analytics platform—for free and get access to course
curriculum with hands-on activities. Students will learn how to use
data to drive business decisions and gain skills for careers
spanning data science to marketing and product management. The
program is an extension of the Adobe Creative Campus program, which
advances digital literacy through access to Adobe Creative Cloud in
the classroom.
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“Adobe is driving digital transformation for major brands in
every sector, and the one thing we consistently hear is how
difficult it is to hire the right talent,” said Amit Ahuja, vice
president, Experience Cloud Platform and Products at Adobe.
“Digital literacy is paramount for students in today’s digital
economy, and this program meets the needs of today’s employers
while exposing students to careers they may not have
considered.”
The program was developed through the Adobe Analytics Challenge,
which launched in 2005. The popular competition gives college
students a chance to work with real data to solve business
challenges, from companies such as Nike, Major League Baseball and
Sony Playstation. Past participants have used the experience to
land careers at The Home Depot, Boston Consulting Group, Amazon and
nonprofits like Learning Forward. The success of the event drove
interest from higher education instructors, who wanted to include
elements of the Challenge in their coursework.
Professors from institutions including the University of
Wisconsin-Madison, University of Utah and University of Michigan
partnered with Adobe to develop the curriculum, helping shape the
program to ensure it is easy to implement among any college or
university.
“The pandemic reshaped economies and exposed consumers to a
digital-only reality, pushing organizations to transform themselves
on a dime and seek new types of talent,” said Neeraj Arora,
professor of marketing, University of Wisconsin-Madison. “The
digital skills that students can acquire through Adobe’s program
will greatly help them succeed in career fields such as
marketing.”
“The ability to deliver great digital experiences is absolutely
crucial for corporations, government agencies and small businesses
alike,” said Paul Hu, David Eccles chair professor, the University
of Utah. “Data is a valuable asset in today’s digital economy, and
Adobe Analytics curriculum for education will play a major role in
helping students acquire skillsets that significantly broaden their
career opportunities and development.”
The program has four core modules that can be incorporated into
any curriculum. Participants get access to a sandbox environment,
which allows students to use Adobe Analytics with rich demo data.
It is meant to be self-paced, and instructors can pick and choose
any of the modules to incorporate into their coursework. The
modules focus on:
- Data Collection: Organizations have to connect data from
different sources and across departments such as marketing,
customer service, sales, human resources and more – all of which
require proper governance and privacy controls. In this module,
students will learn the fundamentals of data collection,
warehousing and cleaning, as well as implementation.
- Data Strategy and Architecture: Once data is collected,
teams have to set up a data structure to make the data consumable
across an organization. Students can combine metrics across
consumer touchpoints, for instance, to understand how promotional
offers online drive in-store foot traffic. It also gives students a
chance to define key performance indicators and shape how goals are
structured and achieved.
- Standard Metrics and Functionality: This module focuses
on reporting and how data is presented to an organization at large,
spanning functions such as marketing, product development,
eCommerce and design. Students will continue to layer meaning into
numbers and showcase how insights can drive real action.
- Analysis Workspace Fundamentals: Analysis Workspace is a
unique drag-and-drop interface in Adobe Analytics. Inspired by
Photoshop, users can curate different data sets and take on a
detective role in uncovering data anomalies and other insights.
This module provides students an opportunity to curate data,
collaborate with others, produce new visualizations and uncover
insights that advance business objectives.
To register for the Adobe Analytics curriculum for education,
visit here.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2021 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contact Kevin Fu Adobe 415-832-2266
kfu@adobe.com
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