Adobe Advances 3D, Immersive and Metaverse Experiences With New Products
19 October 2022 - 12:00AM
Business Wire
- Adobe introduces 3D Capture to quickly transform photographs
into 3D models
- Powerful digital sculpting tool Substance 3D Modeler
available today, enabling seamless creation with desktop and VR
displays
- Adobe and Meta announce Substance 3D tools will power 3D and
immersive content on Meta’s Quest platform
- Substance 3D now used by major brands globally including
Activision, Ben & Jerry’s, Hugo Boss, Electronic Arts, Epic
Games, NVIDIA, Roblox, Salomon, The Coca-Cola Company, Ubisoft and
Unity
Today, Adobe (Nasdaq:ADBE) announced new innovations across its
industry-leading Substance 3D tools, empowering creators and brands
with an end-to-end solution capable of creating standalone 3D
content and metaverse-ready immersive experiences. The full
Substance 3D portfolio caters to the needs of both experienced 3D
creators and 2D creatives looking to add a new dimension to their
work. Additionally, Adobe announced that it will bring Substance 3D
tools to Meta’s Quest platform to build and share immersive 3D
content while Meta will equip its users with Adobe’s powerful,
easy-to-use 3D creation tools.
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Substance 3D Sampler has been enhanced with an all-new 3D
Capture capability, using photogrammetry technology to produce 3D
models directly from real-life images – a significant time-saver
for creatives interested in creating compelling 3D content.
Substance 3D Modeler, which is designed to make sculpting 3D
objects and scenes easy and intuitive, is now generally available
to users. Adobe also debuted a new Substance 3D Sustainability
Calculator to reduce the carbon emissions and resources consumed by
traditional product photoshoots.
“Brand investments in 3D and immersive content creation
capabilities have skyrocketed over the past year,” said Sebastien
Deguy, vice president and head of 3D and metaverse at Adobe. “At
Adobe, our mission is to support creatives and brands as they
transition into new mediums, including immersive experiences, and
the new features we’re delivering today make creating 3D content
easier and more accessible than ever.”
Enhancements to the Substance 3D Collection announced today
include:
- Create in 3D with Adobe Substance 3D Modeler: A fun,
fast and gesture-based 3D asset creation tool, Substance 3D Modeler
enables artists and product designers to seamlessly switch between
using desktop computers and VR headsets with handheld controllers.
Modeler accelerates and simplifies the process of sharing ideas in
3D, using a “hands-on” approach to avoid the steep learning curve
that has traditionally limited the accessibility of 3D modeling
technologies.
- Recreate real-world surface textures in 3D with Adobe
Substance 3D Sampler: Now available in beta, Adobe’s new 3D
Capture feature empowers creators to quickly turn physical objects
into digital assets. Thanks to AI and photogrammetry technologies,
anyone can use a camera or an existing set of images to capture a
real-world object, then leverage Adobe Substance 3D Sampler to
generate a textured 3D model. Even first-time 3D designers can use
3D Capture to quickly produce 3D models and base textures without
having to learn traditional technical modeling workflows.
- Experience improved speed and stability with Apple
Silicon: Substance 3D tools now take advantage of Apple Silicon
(including M1- and M2-series) chips, providing speed and stability
improvements to Mac users.
- Enjoy lightning-fast access to AR content with Adobe Aero’s
iOS App Clips integration: Adobe Aero-powered experiences on
iOS devices can now use App Clips, speeding the display of AR
experiences without requiring viewers to download apps. App Clips
support makes Aero one of the fastest ways for artists to create
and deliver immersive AR content on iPhone.
3D and the Metaverse: The New Frontier of the Connected
World
Today, the vast majority of gaming companies – including global
publishers Activision, Electronic Arts, Microsoft and Ubisoft – are
using Substance to create immersive gaming experiences. Leading
developers Epic Games, NVIDIA and Roblox are using Substance 3D
tools to prototype and deploy early metaverse experiences.
In addition, Adobe and Meta are collaborating to integrate
Substance 3D Modeler and a forthcoming collaborative review app
directly into Meta’s Quest platform, empowering everyone to build
and share immersive 3D content and experiences while using Meta
Quest virtual reality headsets. Bringing Substance 3D Modeler to
Meta Quest Pro and Quest 2 devices will kick off a multi-year
commitment to bring more of Adobe Substance 3D’s technology to Meta
Quest owners including new document productivity workflows in
virtual reality.
As brands across industries boost their investments in 3D
content to become metaverse-ready, the 3D industry is expected to
reach over $200 billion by 2026. Adobe Creative Cloud and Substance
tools are already powering immersive experiences across
entertainment, automotive, retail and other industries, including
brands from HUGO BOSS AG and Ben & Jerry’s to The Coca-Cola
Company and Mizuno. Fueling this transformation with education and
tools, Adobe has partnered with schools on 3D and immersive
curricula, including the ArtCenter College of Design in California,
and the RUBIKA DESIGN Valenciennes Design School in France.
During Adobe MAX 2022’s Sneaks, Adobe will preview a collection
of cutting-edge 3D and immersive tools currently under development,
including:
- Project Artistic Scenes, which allows creators to turn a
2D image into an immersive, artistic 3D scene mimicking the colors
and brushstroke styles of famous artists.
- Project Beyond the Seen, which quickly creates immersive
3D VR experiences from a single image, including creator-adjustable
3D depth maps.
- Project Vector Edge, which enables designers to
visualize and edit their designs in real-world environments by
compositing 2D images or vectors into 3D spaces created from as
little as a single reference image.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contact Anais Gragueb Adobe
gragueb@adobe.com
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