Company honored for AdTheorent Predictive
Audiences, Built by ABi™
NEW YORK, March 20, 2024 /PRNewswire/ -- AdTheorent Holding
Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using
privacy-forward solutions to deliver measurable value for
programmatic advertisers, today announced that it has been selected
by Business Intelligence Group (B.I.G.) as a winner of the
2024 AI Excellence Awards for its AI-based technology innovation.
This annual business awards program recognizes organizations,
products, and people that are leveraging AI technology to solve
real world problems. AdTheorent was recognized for its
groundbreaking ID-independent audience targeting solutions:
AdTheorent Predictive Audiences, built by ABi™.
AdTheorent Predictive Audiences are an ID-independent and
algorithm-based method for audience creation and targeting.
AdTheorent's Predictive Audience Builder, or ABi™ is a
transformational suite of platform tools designed to enable users
to create and activate predictive models which score audience
quality. ABi™ leverages customizable and primary-sourced
seed data sets to mimic the audience profile of an advertiser's
desired target. In a major departure from industry-standard
audience segments, that seed data set is not used for direct
targeting. Instead AdTheorent's machine-learning platform reads
signals from those data sets to build a predictive model which
scores programmatic inventory based on its likelihood to reach an
individual who meets the desired audience profile. This
privacy-forward predictive scoring delivers superior audience
quality and KPI performance, without the use of cookies
or IDs of any kind. When AdTheorent Predictive Audiences are
deployed in platform to enhance AdTheorent's KPI-based impression
scoring, the result is a superior level of privacy-forward
data-driven accuracy and accountability.
AdTheorent also offers a Health Audience solution, powered by
HABi™, which is also ID-independent and not built on or sourced
from individualized information, including user browsing activity
or observed user location. Rather, HABi™-built Health
Audiences are based on anonymized and deidentified datasets
constituting over 30 billion records across more than 300 million
unique U.S. patients.
"AdTheorent is not new to the AI and machine learning
opportunity – we have been refining advanced ML-based solutions
since 2012. We remain committed to building and enhancing the most
advanced and differentiated machine learning-powered advertising
technology and solutions ever deployed in market," said
Jim Lawson, CEO of AdTheorent.
"AdTheorent is driving superior performance for our advertisers
without the need for cookies – and we sincerely thank the B.I.G.
Artificial Intelligence Award judges for this valuable
recognition."
"We are truly honored to recognize AdTheorent with this
prestigious award," stated Maria
Jimenez, Chief Nominations Officer for the Business
Intelligence Group. "The unwavering commitment of the AdTheorent
team to excellence, and their innovative AI-based products and
solutions have catapulted them to this remarkable achievement.
Congratulations to the entire organization!"
For more information about AdTheorent Predictive
Audiences, click here. For more
information about the B.I.G. AI Excellence awards, click
here.
About AdTheorent
AdTheorent (Nasdaq: ADTH)
uses advanced machine learning technology and privacy-forward
solutions to deliver impactful advertising campaigns for
marketers. AdTheorent's machine learning-powered media buying
platform powers its predictive targeting, predictive audiences,
geo-intelligence, audience extension solutions and in-house
creative capability, Studio AT. Leveraging only non-sensitive data
and focused on the predictive value of machine learning models,
AdTheorent's product suite and flexible transaction models allow
advertisers to identify the most qualified potential consumers
coupled with the optimal creative experience to deliver superior
results, measured by each advertiser's real-world business
goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was named "Best
Buy-Side Programmatic Platform" in the 2023 Digiday Technology
Awards and was honored with an AI Breakthrough Award and "Most
Innovative Product" (B.I.G. Innovation Awards) for five consecutive
years. Additionally, AdTheorent is the only seven-time
recipient of Frost & Sullivan's "Digital Advertising Leadership
Award." AdTheorent is headquartered in New York, with fourteen locations across
the United States and Canada. For more information,
visit adtheorent.com.
About Business Intelligence
Group www.bintelligence.com
The Business Intelligence Group was founded with the mission of
recognizing true talent and superior performance in the business
world. Unlike other industry award programs, these programs are
judged by business executives having experience and knowledge. The
organization's proprietary and unique scoring system selectively
measures performance across multiple business domains and then
rewards those companies whose achievements stand above those of
their peers.
Contact:
Melanie
Berger, AdTheorent
850-567-0082
melanie@adtheorent.com
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SOURCE AdTheorent