Advantage Solutions Acquires Brandshare
12 May 2022 - 11:00PM
Advantage Solutions has acquired Brandshare, a leading provider of
omnichannel brand experiences through product sampling and digital
engagement, from private equity investors Aperion Management, Leeds
Novamark Capital and Ocean Avenue Capital Partners.
Brandshare partners with consumer packaged goods manufacturers,
retailers and others to bring to life e-commerce, venue-based and
event-based sampling; digital marketing campaigns; and consumer
engagement initiatives, such as reward bags.
“We’re committed to continually investing in new ways to deliver
transformative omnichannel sales and marketing services that help
brands and retailers get products into the hands of consumers
wherever they are and however they shop,” said Advantage Solutions
CEO Jill Griffin. “Brandshare’s expertise and capabilities highly
complement Advantage’s own, including our industry-leading in-store
sampling services and our suite of sampling innovations, such as
online grocery pickup and delivery sampling and digital product
demonstrations, which we quickly scaled up during the pandemic to
help our clients connect with shoppers in new ways.
“Brandshare’s talented team creates experiences that start the
all-important conversations with consumers that lead to purchases.
We welcome their passion, expertise and commitment to
excellence.”
Brandshare works with top brands and retailers to engage
shoppers and measure the impact of campaigns featuring products
across categories, including food and beverage, beauty, health and
wellness, baby care, household products, pet care and others. The
agency also works with entertainment companies to create
one-of-a-kind engagement campaigns.
“Our associates are looking forward to being part of Advantage’s
future and bringing even more value to our business partners,” said
Brandshare CEO Alan Verdun. “Advantage shares our mindset: Listen
to consumer goods manufacturers and retailers, identify
opportunities to grow their business and deliver unique,
high-return solutions that build consumer demand.”
About Brandshare
Brandshare creates omnichannel brand experiences to accelerate
purchase conversion. Through curated subscription boxes, loyalty
programs and e-commerce sampling with digital connectivity, we
engage millions of consumers monthly. Learn more at
brandshare.us.
About Advantage Solutions
Advantage Solutions is a leading provider of outsourced sales
and marketing solutions to consumer goods companies and retailers.
Our data- and technology-driven services — which include
headquarter sales, retail merchandising, in-store and online
sampling, digital commerce, omnichannel marketing, retail media and
others — help brands and retailers of all sizes get products into
the hands of consumers, wherever they shop. As a trusted partner
and problem solver, we help our clients sell more while spending
less. Headquartered in Irvine, California, we have offices
throughout North America and strategic investments in select
markets throughout Africa, Asia, Australia and Europe through which
we serve the global needs of multinational, regional and local
manufacturers. Learn more at advantagesolutions.net.
Contact
Will MintonVice President, Corporate Marketing &
CommunicationsAdvantage Solutionspress@advantagesolutions.net
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c870f2b7-8432-4e97-a8af-6fbbaaa941ef
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