Deloitte Digital’s Alex Kelleher Joins Advantage Solutions to Lead Advantage Intelligence, a Commerce Data and Technology Group
02 June 2022 - 11:00PM
Alex Kelleher has joined Advantage Solutions, a leading provider of
outsourced sales and marketing services to consumer goods companies
and retailers, as president, Advantage Intelligence, a new group
that combines the enterprise’s data, analytics, intelligence and
technology capabilities and services.
Advantage Intelligence brings together the capabilities of four
Advantage Solutions teams — Atlas, a reporting and analytics
software solutions provider; The Data Council, a product content
creation, management and syndication software and services
provider; a data-driven supply chain services group; and a
225-person analytics, insights, intelligence and market research
organization.
Kelleher, who most recently served as global chief marketing
officer at Deloitte Digital, will lead Advantage Intelligence’s
growing portfolio of data-directed software solutions for consumer
goods companies and retailers, plus aggressively pursue strategic
acquisitions to add critical capabilities.
Advantage Intelligence’s combined capabilities will also fuel
enhanced insights and intelligence used by Advantage Solutions’
sales and marketing businesses, powering their retail
merchandising, space management and omnichannel brand activation
services.
“Bringing together the extensive Advantage data and analytics
resources into a new group, along with increased focus and
investment in talent and tools, will lead to superior-quality
services and better business outcomes for our clients and
customers,” said Advantage Solutions President, Data & Digital
Michael Harris. “We’re always listening to our business partners
and moving in ways that help them find and seize opportunities and
solve their most acute business challenges as they happen.
“As we write Advantage’s next chapter as a data and services
organization, we’re thrilled to have Alex, a dynamic changemaker
with an extensive track record of success, help lead our
transformation. He has the experience, know-how and
forward-thinking mindset to lead Advantage Intelligence as we
invest in and organically grow our supply chain, omnichannel
insights and analytics, digital shelf analytics, retail data, image
recognition, trade promotion marketing and optimization, sales
analytics, content and other services and solutions.”
Kelleher added, “Commerce is entering a new era, one that is
driven by machines that can support and automate nearly every
aspect of buying and selling consumer goods. Advantage Solutions is
uniquely positioned to use smart data and decisioning to support
and advance this evolution.”
Kelleher joined Deloitte in 2018 with its acquisition of
Magnetic, a consumer marketing platform powered by artificial
intelligence and machine learning. Earlier in his career, he
founded or co-founded four other companies, including award-winning
Cognitive Match, the leading provider of dynamic creative
optimization (DCO) for display advertising that was acquired by
Magnetic, and Touch Clarity, an AI and machine-learning
optimization and analytics software company, which listed Global
500 companies as its clients and was acquired by Omniture (now
Adobe).
About Advantage SolutionsAdvantage Solutions is
a leading provider of outsourced sales and marketing solutions to
consumer goods companies and retailers. Our data- and
technology-driven services — which include headquarter sales,
retail merchandising, in-store and online sampling, digital
commerce, omnichannel marketing, retail media and others — help
brands and retailers of all sizes get products into the hands of
consumers, wherever they shop. As a trusted partner and problem
solver, we help our clients sell more while spending less.
Headquartered in Irvine, California, we have offices throughout
North America and strategic investments in select markets
throughout Africa, Asia, Australia and Europe through which we
serve the global needs of multinational, regional and local
manufacturers. For more information, please visit
advantagesolutions.net.
Contacts: Will Minton Vice President,
Corporate Marketing & Communications Advantage Solutions
press@advantagesolutions.net
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/26b45bb8-d872-4da5-bc83-c3555cd4722a
Advantage Solutions (NASDAQ:ADV)
Historical Stock Chart
From Mar 2024 to Apr 2024
Advantage Solutions (NASDAQ:ADV)
Historical Stock Chart
From Apr 2023 to Apr 2024