Advantage Solutions Launches Advantage Unified Commerce
29 June 2022 - 5:00AM
Advantage Solutions has launched Advantage Unified Commerce, a
500-person-strong agency that brings together a powerful
combination of talent and technology focused on seamless,
end-to-end commerce marketing.
The agency provides consumer goods brands a holistic, connected
commerce strategy and solutions across e-commerce and
brick-and-mortar, including audience identification; in-store and
digital media; and multichannel activation, attribution and
analytics, all driven by a one-of-a-kind technology and data
platform and award-winning creative teams.
Advantage Unified Commerce combines the expertise of Amazon
specialists Beekeeper Marketing and eShopportunity, e-commerce
solution provider Sage Tree and shopper agencies IN Connected and
Edge Agency. The agency is led by President of Advantage Unified
Commerce Victor Lee, who most recently served as chief marketing
officer for Kin Insurance and previously led marketing for RX Bar
and Hasbro and held senior roles at Digitas.
“Every brand has some fragmentation in its approach to marketing
and commerce,” Lee said. “Planning and execution are happening in
silos or in fractured steps, data is locked up in Excel
spreadsheets and KPIs aren’t aligned. Advantage Unified Commerce
offers an all-inclusive approach to commerce that increases brand
engagement across channels and taps real-world learnings to drive
real-time decision-making.”
Advantage Solutions’ unique combination of technology-driven
data and insights — which are gleaned from proprietary zero-party
data collected through mobile app integrations, rich store-level
data gathered by more than 20,000 Advantage in-store merchandisers
and industry, category and SKU-level data from third-party
resources — enable Advantage Unified Commerce to identify and seize
on opportunities to grow sales, Lee said.
Advantage Unified Commerce clients benefit from a multiplier
effect: Brand purpose is amplified and scaled across channels via a
data-driven process, the path to market is synced with sales and
supply chain activities, and dollars are linked to sales as they
happen, said Andrea Young, group president of omnicommerce
solutions for Advantage Solutions.
“Advantage Unified Commerce is distinctly different in its
ability to deliver to each client a transformative commerce
strategy founded on actionable insights and brought to life by data
scientists, commerce experts, customer experience designers, media
planners and performance analysts who live and breathe the consumer
goods and retail industry,” Young said.
About Advantage Unified Commerce
Advantage Unified Commerce is a distinct agency within Advantage
Solutions, whose Advantage Marketing Partners division was ranked
by Ad Age Agency Report 2022 as the No. 1 Experiential/Event
Marketing Agency Network and No. 1 Promotion Agency Network in the
United States for the ninth consecutive year. Our clients include
global and emerging brands in key categories, including beverages,
food, beauty, personal care, over-the-counter healthcare and home
appliances. Learn more at advantageunifiedcommerce.com.
About Advantage Solutions
Advantage Solutions is a leading provider of outsourced sales
and marketing solutions to consumer goods companies and retailers.
Our data- and technology-driven services — which include
headquarter sales, retail merchandising, in-store and online
sampling, digital commerce, omnichannel marketing, retail media and
others — help brands and retailers of all sizes get products into
the hands of consumers, wherever they shop. As a trusted partner
and problem solver, we help our clients sell more while spending
less. Headquartered in Irvine, California, we have offices
throughout North America and strategic investments in select
markets throughout Africa, Asia, Australia and Europe through which
we serve the global needs of multinational, regional and local
manufacturers. Learn more at advantagesolutions.net.
Contact
Will MintonVice President, Corporate Marketing &
CommunicationsAdvantage Solutionspress@advantagesolutions.net
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