AgriFORCE Announces Upcoming Launch of un(Think) Awakened Flour, the First of Many Superior Products Under New Food Brand
01 September 2022 - 11:00PM
GlobeNewswire Inc.
AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW), an
intellectual property (IP)-focused AgTech company dedicated to
advancing sustainable cultivation and crop processing across
multiple platforms, today announced the launch of un(Think)
Awakened Flour. The production, which uses a 100% natural
patent-pending process, creates a flour that is more nutritious,
easier to digest, and better tasting than traditional alternatives.
Availability is slated for late 2022 for consumers, bakeries, and
other B2B customers in the U.S. and Canada. This unique product is
newly developed and in addition to the previously announced
un(Think) Power Flour opportunity. Awakened Flour is AgriFORCE’s
first step in bringing to market a series of superior products
under the un(Think) Food brand, with pancake mixes, breads, pastas,
and more currently under consideration and development.
An integrated AgTech company, AgriFORCE
commercializes IP-driven breakthroughs to provide consumers and
food companies with new products and ingredients that redefine
nutrition and taste. un(Think) Foods, a subsidiary of AgriFORCE,
leverages natural science to help regular grains, pulses and root
vegetables become flour-based products that offer superior
nutrition, without compromising taste, texture, and quality.
A new way to process and ‘awaken the
goodness’ of grains
AgriFORCE’s un(Think) Awakened Flour is produced
in the first phase of AgriFORCE’s patent-pending process. The
process allows for a precise way to germinate wheat by utilizing
carefully monitored humidity and temperature to activate the
product’s enzymes at the ideal time to maximize the nutritional
elements of sprouted grains. Once milled, Awakened Grains are
turned into Awakened Flour. Because the wheat isn’t sprouted
completely in AgriFORCE’s proprietary process, it can be used not
only in breads like sprouted wheat, but also in other products like
pastas and pastries.
"At AgriFORCE, we asked ourselves, 'What if wheat could give you
all the nutrition without the elements that are not as good for
you?' We realized the key to making that happen lies in the way we
process grains, so we decided to un(Think) the usual methods --
something no one else has done before,” said Mauro Pennella,
AgriFORCE’s President of Brands. “un(Think) Foods is bringing a
much-desired product to a market eager for healthier, natural
alternatives to traditional flours. Our first launch is a stepping
stone to continued growth of the brand.”
As part of the process to bring un(Think)
Awakened Flour to consumers, AgriFORCE is currently setting up
initial operations in Saskatoon, Saskatchewan, Canada. The company
has secured strategic partnerships with local non-GMO suppliers and
specialty milling partners. Awakened Flour will be a leading
innovation targeting the attractive premium sprouted grains
category, fully aligned with taste, quality and nutritional
expectations for millennials and health-conscious baby boomers.
Hernando Ruiz-Jimenez, un(Think) Food Co.’s
General Manager said, “Scientific evidence shows that sprouted
grains are more nutritious and easily digested than traditional
grains, and we’ve had the opportunity to layer this with our
proprietary process to create a gold standard for the sprouted
grains market. un(Think)’s Awakened Flour delivers what a sprouted
grain can and should provide to consumers, bakeries, and other food
businesses. Our highly precise sprouting process increases the
bioavailability of vitamins and minerals, allowing them to be
absorbed by the body, while changing the total amount of fiber in
whole grains, and helping to improve digestion and gut health. The
launch of Awakened Flour, and what comes next, marks an exciting
time for AgriFORCE, the market, customers, and consumers.”
un(Think) Foods intends to follow the Awakened
Flour introduction with a next-generation flour product called
Power Flour, expected in 2023. Power Flour extends the processes
that produce Awaken Flour, thereby further reducing carbohydrates
while maintaining all the fiber and protein density already present
in the wheat berry.
About AgriFORCEAgriFORCE
Growing Systems Ltd. (NASDAQ: AGRI; AGRIW) is an agtech company
focused on building an integrated agtech platform that combines the
best technology, intellectual property and knowledge to solve an
urgent problem – providing the best solutions to help drive
sustainable crops and nutritious food for people around the world.
Looking to serve the global market, the Company’s current focus is
on North America, Europe and Asia. The AgriFORCE vision is to be a
leader in delivering plant-based foods and products through an
advanced and sustainable agtech platform that makes positive change
in the world—from seed to table. Additional information about
AgriFORCE is available at: www.agriforcegs.com.
Follow AgriFORCE on
Twitter: @agriforcegsFollow AgriFORCE on
Facebook: AgriFORCE Growing Systems Ltd.Connect with AgriFORCE
on LinkedIn: AgriFORCE Growing Systems Ltd.
This press release contains forward-looking
statements within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. Statements
other than statements of historical facts included in this press
release may constitute forward-looking statements and are not
guarantees of future performance, condition or results and involve
a number of risks and uncertainties. Actual results may differ
materially from those in the forward-looking statements as a result
of a number of factors, including those described from time to time
in our filings with the Securities and Exchange Commission and
elsewhere. The Company undertakes no duty to update any
forward-looking statement made herein. All forward-looking
statements speak only as of the date of this press release.This
announcement is for informational purposes only and does not
constitute an offer to sell or a solicitation of an offer to buy
securities of the issuer. Any offer to sell or solicitation
of an offer to buy securities of the issuer may only be made
pursuant to a valid prospectus pursuant to an effective
registration statement or pursuant to a valid exemption from
registration under the Securities Act of 1933, as amended and the
rules and regulations promulgated thereunder.
Company Contact:Ian PedersenTel: (604)
757-0952Email: ipedersen@agriforcegs.com
Investor Relations:Crescendo Communications,
LLCDavid Waldman/Natalya RudmanTel: (212)
671-1021Email: AGRI@crescendo-ir.com
Media Relations:PeppercommHannah RobbinsTel:
(415) 633-3205Email: AgriFORCE@peppercomm.com
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