Growing ecosystem of solutions underscores
importance of martech stack strategy for FIs
PLANO,
Texas, Dec. 14, 2022 /PRNewswire/ -- Alkami
Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading
cloud-based digital banking solutions provider for banks
and credit unions in the U.S., today announced its data
analytics and engagement solution, Segmint, was featured in the
marketing technology (martech) industry's foremost annual Martech
Map, which validates and categorizes thousands of martech tools to
provide a bird's-eye view of the solutions landscape. This marks
the second year Segmint has been listed.
The Martech Map was established in 2011 by Scott Brinker of Chiefmartec.com and has grown
in the number of featured solutions by 6,521% as of May 2022, reflecting the massive scale and rapid
rate of change of the martech industry. "Our financial
institution (FI) clients are particularly impacted by this rapid
growth as they seek to build viable tech stacks that will endure
and drive growth for years to come," said Nate Shahan, vice president of product
management for Alkami. "With 10,000+ solutions listed, the map is
an eye-opening illustration of the importance of having a
comprehensive martech stack strategy that works together to drive
revenue from digital banking."
Shahan added, "Data is foundational to evolving the digital
banking platform from a cost center to a revenue contributor.
Without integrated account holder data and insights, the success of
all other martech solutions will be limited. Including marketing
success signals, like an account opened or debit card swiped, can
validate the ROI of all martech investments."
Leveraging marketing technology is one of the strategies Segmint
outlines in its recent strategy guide, Navigating the Economic
Impact: 2023 Financial Institution Budgeting & Data Strategies.
The guide provides FIs with actionable strategies they can employ
now to deepen and grow account holder relationships and drive
revenue growth in 2023. Download the 2023 Strategy Guide
here.
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking
solutions provider for financial institutions in the United States that enables clients to grow
confidently, adapt quickly and build thriving digital communities.
Alkami helps clients transform through retail and business banking,
digital account opening and digital loan origination, multi-payment
fraud prevention, and data analytics and engagement solutions. To
learn more, visit www.alkami.com.
Media Relations Contact
Jennifer Cortez
jennifer.cortez@alkami.com
Katie Schimmel
katie@outlookmarketingsrv.com
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SOURCE Alkami Technology, Inc.