The combination has super-charged its digital sales and
service capabilities
PLANO,
Texas, Dec. 21, 2022 /PRNewswire/ -- Alkami
Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading
cloud-based digital banking solutions provider for banks
and credit unions in the U.S., today announced its client,
Ideal Credit Union, has launched the Segmint data and marketing
solution via the Alkami Platform to provide a powerful new way for
it to connect members with the banking products they need most.
"Segmint identifies every useful data point in the transaction
stream that can help us better serve our members," said
Alisha Johnson, Ideal Credit Union's
chief growth officer. "Now that Segmint is part of the Alkami
Platform, we can serve members custom offers based on what products
the data indicates they have elsewhere, which helps us expand their
business with Ideal. The combined power of the Alkami Platform and
Segmint enables us to get the right offers to the right people at
the right time."
Ideal recently leveraged Segmint to identify members who were
potential CD purchasers, and then used the Alkami Platform to serve
them a CD offer through the credit union's mobile banking channel.
"Without the Alkami Platform, those members might not have been
aware of it," Johnson said. "As a result of that initiative, we
were able to open more than one million
dollars in CDs. With Segmint's Key Lifestyle Indicators™, we
also actively look at our membership base for those who have
mortgages, loans, credit cards and deposit accounts elsewhere so we
can offer them competitive products via the Alkami Platform."
"Ideal Credit Union exemplifies how powerful the Segmint and
Alkami combination is for financial institutions (FIs)," said
Alex Shootman, Alkami chief
executive officer, who noted that Ideal was one of a handful of
financial institutions to partner with both companies before Alkami
purchased Segmint earlier this year. "The ability to leverage
insights derived from transaction data super-charges an FI's
digital sales and service capabilities, ultimately enabling them to
deepen account holder relationships and drive revenue."
About Alkami
Alkami Technology, Inc. is a
leading cloud-based digital banking solutions provider for
financial institutions in the United
States that enables clients to grow confidently, adapt
quickly and build thriving digital communities. Alkami helps
clients transform through retail and business banking, digital
account opening and digital loan origination, payment security, and
data analytics and marketing solutions. To learn more, visit
www.alkami.com.
About Ideal Credit Union
Founded in 1926, Minnesota-based Ideal Credit Union is a
member-owned financial institution that specializes in providing
excellent member service, great rates and convenience to over
52,000 members. Ideal CU offers a complete range of services,
including a full suite of electronic banking products, savings,
checking, loans, mortgage products and title services, business
services, investment services and more. For more information visit
www.idealcu.com.
Media Relations Contact
Marla
Pieton
marla.pieton@alkami.com
Katie Schimmel
katie@outlookmarketingsrv.com
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SOURCE Alkami Technology, Inc.