Amplitude Ends Breakthrough Year as Digital Optimization Takes Hold in the Enterprise
22 December 2021 - 1:00AM
Business Wire
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital
optimization, recaps a year that demonstrated increasing demand for
the industry’s first Digital Optimization System. Amidst the rise
of product-led companies in 2021, Amplitude demonstrated growth
across its customer, partner and employee bases, and brought on
several key board hires ahead of the company’s debut on the Nasdaq
Capital Market through a direct listing in September.
Launching the Digital Optimization System This year,
Amplitude introduced its Digital Optimization System to help teams
deeply understand digital customer behavior, predict which features
and actions lead to business outcomes and adapt each experience in
real time to maximize impact. To bring the power of digital
optimization to customers, Amplitude launched two products this
year, Amplitude Recommend, a self-service personalization engine
powered by machine learning, behavioral data and product analytics,
and Amplitude Experiment, an end-to-end experimentation
solution.
“With daily active use of digital products growing 54% since
January 2020, the digital product is now becoming the primary lever
in a business to drive growth,” said Spenser Skates, CEO of
Amplitude. “2021 was an instrumental year for Amplitude, but it is
just the beginning. We are on a mission to become the system of
record for product teams everywhere and put the power of digital
optimization in the hands of every business leader.”
Customer Adoption and Recognition Recent reports from G2
show customers are seeing the impact of digital optimization. In
2021, Amplitude ranked:
- #22 among all software products and #34 best product for
marketers on G2’s list of Best Software Products of 2021
- #1 in three categories—Product Analytics, Mobile Analytics and
Mobile App Analytics—and #2 in customer satisfaction in the G2
Winter 2022 Report
Amplitude expanded its global customer portfolio in 2021 with
new customers including Carvana, Glovo, Macmillan Learning, Miro,
Smartsheet, SurveyMonkey and TripActions, and existing customer
expansions including Spirit Airlines and Square.
Amplitude users are now expanding beyond product, engineering,
marketing and data science roles to become the source of digital
product insights across all digital teams. Amplitude Labs’
inaugural Product Report 2021 found the number of customer success
roles using Amplitude surpassed that of data scientists for the
first time.
Expanding Our Reach with the Launch of the Partner
Ecosystem In April, Amplitude announced the Amplitude Partner
Ecosystem, an industry-first digital optimization ecosystem that
helps customers accelerate and optimize digital transformation and
product innovation strategies. The Partner Ecosystem now includes
more than 60 partners within the Solution, Technology and Referral
Partner Programs.
In November at re:Invent, the Amazon Web Services (AWS) team
announced Amplitude’s designation as an AI for Data Analytics
(AIDA) solution, a set of solutions that leverage AWS artificial
intelligence (AI) and machine learning (ML) services to take the
complexity out of AI-based insights.
Investing in Our Greatest Asset: Our People This year, Amplitude topped the lists of
Business Insider’s “Top Enterprise Tech Companies to Bet Your
Career On” and the San Francisco Business Times’ “Best Place to
Work in the Bay Area.” In addition to investing in its growing
employee base, in 2021, Amplitude also made several strategic
additions to its board to further fuel company growth, including
Erica Schultz, President, Field Operations at Confluent; Elisa
Steele, former chief executive officer of Namely, Inc.; Catherine
Wong, Domo’s chief product officer and EVP of engineering; and Jim
Whitehurst, former IBM President and Red Hat CEO.
To learn more about Amplitude, schedule a demo here.
About Amplitude Amplitude is the pioneer in digital
optimization software. More than 1,400 customers, including
Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely
on Amplitude to help them innovate faster and smarter by answering
the strategic question: “How do our digital products drive our
business?” The Amplitude Digital Optimization System makes critical
data accessible and actionable to every team — unifying product,
marketing, developers, and executive teams around a new depth of
customer understanding and common visibility into what drives
business outcomes. Amplitude is the best-in-class product analytics
solution, ranked #1 by G2. Learn how to optimize your digital
products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211220005955/en/
Communications Darah Easton press@amplitude.com
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