Amplitude Named in Three Now Tech Reports as Market Shifts from Digital Transformation to Digital Optimization
17 February 2022 - 8:08AM
Business Wire
Independent research firm recognizes
Amplitude in customer analytics, customer journey management, and
real-time interaction management overview reports
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital
optimization, today announced its inclusion in three Forrester Now
Tech reports focused on customer analytics, customer journey
management, and real-time interaction management. Together, these
three market segments make up the foundation of digital
optimization—each encompassing the growing need to leverage data
for actionable insights that help organizations know, keep, and
grow their customers. The reports highlight customers’ growing
demand for a single system that delivers a real-time, all-in-one
analytics solution that drives visibility, velocity, and
growth.
As companies transition beyond digital transformation to become
product-led organizations, they’re realizing it is essential to
have actionable data and insight into how customers are using their
products. Whether that's understanding user journeys, adapting
experiences in real-time, or analyzing behaviors and outcomes,
Amplitude’s Digital Optimization System plays a critical role in
accelerating digital business growth.
Most recently, Amplitude’s product analytics solution was
included in the Forrester Now Tech: Customer Analytics
Technologies, Q1 2022 report, which Forrester defines as solutions
that help leaders use data to win, serve and retain customers. In
Q4 2021, Amplitude was recognized in two other Forrester Now Tech
reports. Its Journey Management Platforms, Q4 2021 report names
solutions that empower organizations to map and orchestrate user
journeys in order to improve customer experience and business
results. Forrester’s Real-time Interaction Management, Q4 2021
report identifies marketing technology solutions that help teams
deliver contextually relevant experiences to customers at the right
moment.
“Today, the product is the business, and that’s having an impact
on every part of an organization. Leaders are turning to Amplitude
to be the command center for managing, measuring, and optimizing
the business value of their digital product innovation,” said
Spenser Skates, CEO and co-founder of Amplitude. “Our goal is to
deliver a comprehensive, unified system for teams to optimize their
digital customer experiences and outcomes. These Forrester reports
are proof that the technology that sits at the cross-section of
data, insights, and actions is essential to driving innovation and
business growth.”
G2’s 2022 Best Software Awards ranked Amplitude as the #3 best
software product overall and #5 best enterprise product,
highlighting deep customer trust in Amplitude’s award-winning
technology. The G2 Winter 2022 Report also ranked Amplitude as the
#1 Product Analytics solution for the sixth quarter in a row and #3
in Digital Analytics. Combined with the Forrester Now Tech reports,
these industry analyses underscore the need for actionable insights
into customer behavior to drive revenue and competitive
advantage.
“To create seamless and engaging experiences for our customers,
data has become an essential part of our product strategy,” said
Timothy Hey, group product manager at Procore Technologies. “With
Amplitude, we have a centralized, single source of truth for our
product data that not only gives us visibility into how our
customers use our product but also helps our team innovate faster
and smarter."
As a leading global research and advisory firm, Forrester
releases Now Tech reports that classify established technology
players based on annual revenue as well as functionality specific
to the markets being covered. The Forrester Now Tech evaluation
includes the market definition, an explanation of business value,
an overview of primary market segments, and more.
To learn more about Amplitude, request a custom demo today.
About Amplitude
Amplitude is the pioneer in digital optimization software.
Almost 1,600 customers, including Atlassian, Instacart,
NBCUniversal, Shopify, and Under Armour rely on Amplitude to help
them innovate faster and smarter by answering the strategic
question: "How do our digital products drive our business?" The
Amplitude Digital Optimization System makes critical data
accessible and actionable to every team — unifying product,
marketing, developers, and executive teams around a new depth of
customer understanding and common visibility into what drives
business outcomes. Amplitude is the best-in-class product analytics
solution, ranked #1 in G2’s 2022 Winter Report. Learn how to
optimize your digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220215006226/en/
Communications Darah Easton press@amplitude.com
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