Amazon Fashion Introduces a More Convenient Way to Shop with Virtual Try-On for Shoes
09 June 2022 - 11:00PM
Business Wire
Virtual Try-On for Shoes allows customers to
visualize how a pair of shoes will look from every angle, whether
they’re in the comfort of their home or on the go
Customers can shop thousands of styles with
Virtual Try-On for Shoes, including New Balance, adidas, Reebok,
and more
Today, Amazon Fashion announced the launch of Virtual Try-On for
Shoes, an interactive mobile experience that uses augmented reality
to help customers visualize how a pair of shoes will look on
themselves from every angle and to better inform purchasing
decisions, from the comfort of their home or on the go.
Customers using the Amazon shopping app on iOS can use Virtual
Try-On for Shoes to visualize thousands of sneaker styles from
brands including New Balance, adidas, Reebok, Puma, Superga,
Lacoste, Asics, and Saucony. Once they select a shoe, customers can
tap the “Virtual Try-On” button on the product detail page and
point the camera on their mobile device at their feet to see how
the shoes will look on. Customers can then move their feet to see
how the shoe looks from every angle and use the carousel to easily
swap colors of the same style without needing to exit the
experience. Customers also have the option of taking a photo of
their virtual try-on experience and sharing the image with friends
on social media by clicking the “Share” icon.
“Amazon Fashion’s goal is to create innovative experiences that
make shopping for fashion online easier and more delightful for
customers,” said Muge Erdirik Dogan, president of Amazon Fashion.
“We’re excited to introduce Virtual Try-On for Shoes, so customers
can try on thousands of styles from brands they know and love at
their convenience, wherever they are. We look forward to listening
and learning from customer feedback as we continue to enhance the
experience and expand to more brands and styles.”
Virtual Try-On for Shoes also provides brands a new way to
showcase their products and to make shopping for their styles
easier and more interactive.
“Innovation and elevating consumer experiences are at the core
of New Balance. We’re excited to showcase our footwear selection in
Amazon Fashion’s Virtual Try-On for Shoes as we continue to look
for immersive ways to engage our shared customer base,” said
Melissa Worth, senior vice president of North America at New
Balance.
Amazon customers in the U.S. and Canada, using the Amazon
shopping app on iOS, are able to access the experience starting
today by going to amazon.com/virtualtryon.
About Amazon Fashion Amazon Fashion, the fashion retail
division of Seattle-based Amazon, Inc. (NASDAQ: AMZN), is a
one-stop destination for head-to-toe style. Find apparel, shoes,
accessories, jewelry, watches, handbags, and luggage from a wide
range of designer, contemporary, and emerging brands for any
occasion, any style, and any budget. Amazon Fashion continues to
expand its wide selection and create new experiences on behalf of
its customers, including Prime exclusive programs like Prime Try
Before You Buy, allowing customers to try before they buy, and
Personal Shopper by Prime Try Before You Buy, a service that
provides style inspiration and curated recommendations. Amazon
Fashion also introduced The Drop, an innovative shopping experience
that gives customers access to limited-edition street-style
collections designed by fashion influencers around the world. In
2020, Amazon Fashion unveiled Luxury Stores, a destination that
brings established and emerging luxury fashion and beauty brands
directly to U.S. customers. Amazon Fashion aims to reinvent
shopping for fashion and uses technology to serve customers with
products and brands that are relevant to them. For more
information, please visit www.amazon.com/fashion.
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Media Contacts Danielle Sirianni |
siriannd@amazon.com
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