AppHarvest, Inc. (NASDAQ: APPH, APPHW), a leading AgTech
company, public benefit corporation and Certified B Corp building
some of the country’s largest high-tech indoor farms to grow
affordable, nutritious fruits and vegetables at scale while
providing good jobs in Appalachia, announces the launch of its new
e-commerce site, shop.appharvest.com, and Fight the Food Fight
campaign along with the first harvest of its second season of
tomatoes grown at its 60-acre flagship indoor farm in Morehead, Ky.
The new direct-to-consumer site launches with its first ever
value-added product, The Food Fight Salsa, available in mild,
medium, and spicy. A percentage of all salsa sales will be donated
to the AppHarvest Foundation to fund AgTech education in Central
Appalachia.
FIRST HARVEST OF SECOND SEASON
The sustainably grown tomatoes, co-branded with Sunset, have
been available in top national grocery stores such as Kroger and in
restaurants such as Wendy’s. AppHarvest’s non-GMO tomatoes are
grown with 100% rainwater in Central Appalachia where they provide
certified living wage jobs and inside a facility designed not to
use harsh chemical pesticides.
“As a mission-driven company, we’re working to deliver consumers
options for more delicious, sustainably grown produce that’s better
tasting, better for the environment and better for people--and
still at about the same price as standard produce,” said AppHarvest
Founder & CEO Jonathan Webb.
The second season harvest grows from about 720,000 tomato
plants, and the crop will continuously harvest into the summer of
2022. AppHarvest’s first harvest of season one began in January
2021.
“With this harvest, our second growing season is off to a solid
start,” said AppHarvest President David Lee. “We’ve leveraged
lessons learned from the first season to work to improve our
quality and volume of USDA No. 1 tomatoes as we continue to grow
into a broad sustainable foods company.”
AppHarvest’s high-tech indoor farms are designed to grow more
with fewer resources—up to 30 times more than open-field
agriculture on the same amount of land with up to 90% less water.
Located within a day’s drive of 70% of the U.S. population, the
company’s base in Central Appalachia allows them to harvest at peak
nutrition and reduce diesel use in transportation by up to 80%.
FIGHT THE FOOD FIGHT
The Fight the Food Fight campaign is a call to action that
encourages consumers to join AppHarvest in its mission to create a
more resilient, American-owned food system designed for the
long-term wellbeing of people, the planet, and future generations.
The campaign empowers consumers to take ownership of their
purchases and be an active member of the movement by supporting
products that promote sustainable farm operations and well-paying
jobs in agriculture.
AppHarvest is taking the Fight the Food Fight tour on the road
with a food truck to provide sampling opportunities and a mobile
greenhouse to educate people on how AppHarvest farms more
sustainably with precision hydroponics. See the tour schedule for
more information and upcoming events.
“We want folks to understand where their food is coming from and
how great these tomatoes taste either on their own or in a
salsa--especially compared to the significant volume of imports on
the market that can sit on semi-trucks for many days and thousands
of miles,” said Lee.
Crafted in small batches using sustainably grown AppHarvest
tomatoes, The Food Fight Salsa is a fresh and simple blend of whole
fruits and veggies, all responsibly sourced from farms based in the
United States including salt procured from an ancient sea deep
below the Appalachian Mountains. The salsa comes in three heat
levels: mild, medium, and spicy for $15 for a pack of three jars,
including free U.S. shipping. AppHarvest plans to expand its line
of value-added products in the future and is committed to sourcing
all US-grown ingredients.
To invest in the next generation of farmers and futurists, a
percentage of all salsa sales will be donated to the AppHarvest
Foundation to fund high school AgTech education in Central
Appalachia.
“There’s a lot more than salsa in these jars. When you buy
AppHarvest products, you’re fighting with us for a more resilient
food system that treats people and planet right,” said Webb. “The
Food Fight Salsa, along with our fresh produce, supports living
wage jobs in agriculture and sustainable farming resulting in a
product consumers can feel good about purchasing.”
AppHarvest’s first 60-acre controlled environment agriculture
(CEA) facility in Morehead, Ky., is estimated to be able to produce
about 40 million pounds of tomatoes per year.
About AppHarvest
AppHarvest is an applied technology company in Appalachia
developing and operating some of the world’s largest high-tech
indoor farms designed to grow non-GMO, chemical pesticide-free
produce, using up to 90 percent less water than open-field
agriculture and only rainwater while producing yields up to 30
times that of traditional agriculture on the same amount of land
without agricultural runoff. The company combines conventional
agricultural techniques with world-class technology including
artificial intelligence and robotics to improve access for all to
nutritious food, farming more sustainably, building a domestic food
supply, and increasing investment in Appalachia. The company’s
60-acre Morehead, Ky. facility is among the largest indoor farms in
the world. For more information, visit
https://www.appharvest.com/.
Forward-Looking Statements
Certain statements included in this press release that are not
historical facts are forward-looking statements for purposes of the
safe harbor provisions under the United States Private Securities
Litigation Reform Act of 1995. Forward-looking statements generally
are accompanied by words such as “believe,” “may,” “will,”
“estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,”
“would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,”
“outlook,” “can,” “goal,” “target” and similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters. All statements, other than
statements of present or historical fact included in this press
release, regarding AppHarvest’s value of current and future
investments, intention to build high-tech CEA farms, the
anticipated benefits of and production at such facilities, timing
and availability of tomatoes at top national grocery stores and
restaurants, anticipated benefits of the second season harvest,
AppHarvest’s future financial performance, as well as AppHarvest’s
growth and evolving business plans and strategy, ability to
capitalize on commercial opportunities, future operations,
estimated financial position, estimated Adjusted EBITDA, revenues
and losses, projected costs, prospects, plans and objectives of
management are forward-looking statements. These statements are
based on various assumptions, whether or not identified in this
press release, and on the current expectations of AppHarvest’s
management and are not predictions of actual performance. These
forward-looking statements are provided for illustrative purposes
only and are not intended to serve as, and must not be relied on
as, a guarantee, an assurance, a prediction, or a definitive
statement of fact or probability. Actual events and circumstances
are difficult or impossible to predict and will differ from
assumptions. Many actual events and circumstances are beyond the
control of AppHarvest. These forward-looking statements are subject
to a number of risks and uncertainties, including those discussed
in the Company’s Quarterly Report on Form 10-Q filed with the SEC
by AppHarvest on August 11, 2021 under the heading “Risk Factors,”
and other documents AppHarvest has filed, or that AppHarvest will
file, with the SEC. If any of these risks materialize or our
assumptions prove incorrect, actual results could differ materially
from the results implied by these forward-looking statements. In
addition, forward-looking statements reflect AppHarvest’s
expectations, plans, or forecasts of future events and views as of
the date of this press release. AppHarvest anticipates that
subsequent events and developments will cause its assessments to
change. However, while AppHarvest may elect to update these
forward-looking statements at some point in the future, AppHarvest
specifically disclaims any obligation to do so. These
forward-looking statements should not be relied upon as
representing AppHarvest’s assessments of any date subsequent to the
date of this press release. Accordingly, undue reliance should not
be placed upon the forward-looking statements.
MEDIA CONTACT: Travis Parman,
Travis.Parman@appharvest.com
INVESTOR CONTACT: Kaveh Bakhtiari,
AppHarvestIR@appharvest.com
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