AppHarvest, Inc. (NASDAQ: APPH, APPHW), a leading AgTech company,
public benefit corporation and Certified B Corp building some of
the country’s largest high-tech indoor farms to grow affordable,
nutritious fruits and vegetables at scale while providing good jobs
in Appalachia, sold out of its The Food Fight salsa within a couple
weeks of launching its Fight the Food Fight campaign and new
e-commerce site, shop.appharvest.com.
Just in time for the holidays, ordering on the
direct-to-consumer site will resume by Tuesday, December 14. “The
Food Fight” salsa is available in mild, medium and spicy. Customers
who purchase the salsa online by Thursday, December 16, are
expected to receive their orders by Christmas.
“We’re firm believers that when folks are given
sustainable options, they choose them. We’re inspired by the number
of people who have joined the ‘Food Fight’ with us by purchasing
‘The Food Fight Salsa,’” said AppHarvest Founder & CEO Jonathan
Webb. “With each jar sold, consumers are helping us build a more
resilient food system by supporting good jobs in agriculture and
sustainable farm operations. We continue to ‘Fight the Food Fight’
by expanding our farm network, which is expected to total four by
the end of next year.”
FIGHT THE FOOD FIGHTThe “Fight the
Food Fight” campaign is a call to action that encourages consumers
to join AppHarvest in its mission to create a more resilient food
system designed for the long-term wellbeing of people, the planet.
The campaign asks consumers to take ownership of their purchases to
be an active member of the movement by supporting products that
promote sustainable farm operations and good, living-wage jobs in
agriculture.
Crafted in small batches using sustainably grown
AppHarvest tomatoes, “The Food Fight” salsa is a fresh and simple
blend of whole fruits and veggies, all responsibly sourced from
farms based in the United States including salt procured from an
ancient sea deep below the Appalachian Mountains. The salsa comes
in three heat levels: mild, medium, and spicy for $15 for a pack of
three jars, including free U.S. shipping. AppHarvest plans to
expand its line of value-added products in the future and is
committed to sourcing all U.S.-grown ingredients.
“Several of our customers said they bought the
salsa as stocking stuffers but couldn’t resist eating it
themselves,” said AppHarvest Product Marketing Manager Becca
Simmonds. “So stock up with extra while supporting sustainable
agriculture.”
AppHarvest’s first 60-acre controlled environment
agriculture (CEA) facility in Morehead, Ky., can produce an
estimated 40 million pounds of tomatoes per year and is serving
some of the top national grocery store chains and food service
outlets. Three new farms currently under construction. The 15-acre
Berea, Ky., leafy green facility and the 60-acre Richmond, Ky.,
tomato facility are both approximately 60% complete and the 30-acre
Somerset, Ky., berry facility is more than 40% complete. All three
additional farms are expected to be operational by the end of 2022.
A 10-acre Morehead North leafy green facility has an expected 2023
delivery. AppHarvest’s technology group is developing artificial
intelligence, software and robotics solutions both to optimize its
farms and to serve the CEA sector.
The company is investing in the next generation of
farmers and futurists by supporting high school AgTech education in
Central Appalachia.
About AppHarvest
AppHarvest is an applied technology company in
Appalachia developing and operating some of the world’s largest
high-tech indoor farms designed to grow non-GMO, chemical
pesticide-free produce, using up to 90 percent less water than
open-field agriculture and only rainwater while producing yields up
to 30 times that of traditional agriculture on the same amount of
land without agricultural runoff. The company combines conventional
agricultural techniques with world-class technology including
artificial intelligence and robotics to improve access for all to
nutritious food, farming more sustainably, building a domestic food
supply, and increasing investment in Appalachia. The company’s
60-acre Morehead, Ky. facility is among the largest indoor farms in
the world. For more information, visit
https://www.appharvest.com/.
Forward-Looking Statements
Certain statements included in this press release
that are not historical facts are forward-looking statements for
purposes of the safe harbor provisions under the United States
Private Securities Litigation Reform Act of 1995. Forward-looking
statements generally are accompanied by words such as “believe,”
“may,” “will,” “estimate,” “continue,” “anticipate,” “intend,”
“expect,” “should,” “would,” “plan,” “predict,” “potential,”
“seem,” “seek,” “future,” “outlook,” “can,” “goal,” “target” and
similar expressions that predict or indicate future events or
trends or that are not statements of historical matters. All
statements, other than statements of present or historical fact
included in this press release, regarding AppHarvest’s value of
current and future investments, intention to build high-tech CEA
farms, the anticipated benefits of and production at such
facilities, timing and availability of tomatoes at top national
grocery stores and restaurants, anticipated benefits of the second
season harvest, AppHarvest’s future financial performance, as well
as AppHarvest’s growth and evolving business plans and strategy,
ability to capitalize on commercial opportunities, future
operations, estimated financial position, estimated Adjusted
EBITDA, revenues and losses, projected costs, prospects, plans and
objectives of management are forward-looking statements. These
statements are based on various assumptions, whether or not
identified in this press release, and on the current expectations
of AppHarvest’s management and are not predictions of actual
performance. These forward-looking statements are provided for
illustrative purposes only and are not intended to serve as, and
must not be relied on as, a guarantee, an assurance, a prediction,
or a definitive statement of fact or probability. Actual events and
circumstances are difficult or impossible to predict and will
differ from assumptions. Many actual events and circumstances are
beyond the control of AppHarvest. These forward-looking statements
are subject to a number of risks and uncertainties, including those
discussed in the Company’s Quarterly Report on Form 10-Q filed with
the SEC by AppHarvest on August 11, 2021 under the heading “Risk
Factors,” and other documents AppHarvest has filed, or that
AppHarvest will file, with the SEC. If any of these risks
materialize or our assumptions prove incorrect, actual results
could differ materially from the results implied by these
forward-looking statements. In addition, forward-looking statements
reflect AppHarvest’s expectations, plans, or forecasts of future
events and views as of the date of this press release. AppHarvest
anticipates that subsequent events and developments will cause its
assessments to change. However, while AppHarvest may elect to
update these forward-looking statements at some point in the
future, AppHarvest specifically disclaims any obligation to do so.
These forward-looking statements should not be relied upon as
representing AppHarvest’s assessments of any date subsequent to the
date of this press release. Accordingly, undue reliance should not
be placed upon the forward-looking statements.
MEDIA CONTACT: Travis Parman,
Travis.Parman@appharvest.com
INVESTOR CONTACT: Kaveh Bakhtiari,
AppHarvestIR@appharvest.com
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