American Rebel to Enter the E-Bike Business
14 September 2022 - 9:00PM
American Rebel Holdings, Inc. (NASDAQ: AREB) – America’s Patriotic
Brand (the “Company”) announces signing a letter of intent with
Deerfield, Florida based Sierra E-Life, a full-service USA
manufacturer of E-Bikes.
“We are very excited to diversify our product
offerings, thereby enhancing American Rebel as a lifestyle brand,
by entering the futuristic, technology-savvy market of E-Bikes,”
said American Rebel CEO Andy Ross. “We think the E-Bike market is
ready for the E-Bike with an attitude! American Rebel’s grit, style
and patriotic appeal will carry through to every product we design
and put the American Rebel name on.”
American Rebel, in collaboration with Sierra
E-Life, has designed three distinct E-Bike models: the Patriot 500,
the Freedom 750 and the Rebel 1000. The Patriot 500, the Freedom
750 and the Rebel 1000 are projected to be Made in the USA with
global components.
"Sierra E-Life is excited to work with Andy Ross
in the production of their American Rebel brand of E-Bikes,” said
Robert Provost, CEO of Sierra E-Life. “We believe the bikes are the
perfect fit for the American Rebel Patriotic market."
According to Fortune Business Insights, the
global E-Bike market is expected to grow to over $92 Billion by
2029. “Many of our current 400+ wholesale dealers already carry or
have an interest in carrying E-Bikes,” said Andy Ross. “And we
already attend sporting goods buying group shows such as Nation’s
Best Sports and Sports, Inc. The E-Bikes are very compatible with
our safes.”
An example of the seismic shift to more bicycle
friendly communities, New York City Mayor Bill de Blasio announced
that the New York City Department of Transportation (DOT) had
constructed a record 28.6 lane miles of new protected bike lanes
across all five boroughs of New York City in 2020. Biking saw an
obvious surge in popularity during COVID-19 lockdowns, but John
Pucher, a professor emeritus of urban planning at Rutgers
University who specializes in biking said, “The good news is that
bike networks were expanding in the U.S. even before the pandemic.”
Between 1991 and 2021, there was a six-fold increase in paved,
off-road trails, from 5,904 miles to 39,329 miles. Washington D.C.,
Minneapolis, Chicago, and Los Angeles more than doubled their city
bike lanes from 2000 to 2017, while New York and Seattle more than
tripled theirs. And the increase in protected bike lanes is even
more dramatic: Their total length, nationwide, went from only 34
miles in 2006 to 425 miles in 2018. With the surge of activity in
the pandemic, Pucher estimates that number is now well over 600
miles.
About American Rebel Holdings,
Inc.
American Rebel operates primarily as a designer
and marketer of branded safes and personal security and
self-defense products. The Company also designs and produces
branded apparel and accessories and now intends to enter the E-Bike
market. To learn more, visit www.americanrebel.com. For investor
information, visit www.americanrebel.com/investor-relations.
Cautionary Note Regarding
Forward-Looking Statements:
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. American Rebel Holdings, Inc.,
(NASDAQ:AREB)(NASDAQ:AREBW) (the “Company,” "American Rebel,” “we,”
“our” or “us”) desires to take advantage of the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995
and is including this cautionary statement in connection with this
safe harbor legislation. The words "forecasts" "believe," "may,"
"estimate," "continue," "anticipate," "intend," "should," "plan,"
"could," "target," "potential," "is likely," "expect" and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements primarily on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy,
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include our ability to efficiently incorporate acquisitions into
our operations, our ability to negotiate and finalize definitive
agreements with Sierra E-Life for the manufacture of our E-Bikes,
our ability to introduce new products, our ability to meet
production demands, our ability to expand our sales organization to
address existing and new markets that we intend to target, our
ability to effectively compete in the competitive E-Bike industry,
and the Risk Factors contained within our filings with the SEC,
including our Annual Report on Form 10-K for the year ended
December 31, 2021. Any forward-looking statement made by us herein
speaks only as of the date on which it is made. Factors or events
that could cause our actual results to differ may emerge from time
to time, and it is not possible for us to predict all of them. We
undertake no obligation to publicly update any forward-looking
statements, whether as a result of new information, future
developments or otherwise, except as may be required by law.
SOURCE: American Rebel
Holdings, Inc.
Company
Contact:info@americanrebel.com
Investor Relations:John McNamaraTraDigital
IR917-658-2605john@tradigitalir.com
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