Popular Science Teams up with hOmeLabs on New Co-Branded Product Initiative
19 August 2022 - 6:20AM
Popular Science and hOmeLabs are proud to announce the launch of
their newly co-branded air purifier. This is the first co-branded
product from the partnership between Recurrent and Aterian, which
was announced in December 2021.
“Popular Science is an iconic and beloved brand that doesn’t put
its name on products lightly,” says Adam Morath, General Manager of
Recurrent’s Science, Tech, and Outdoor brands. “This has been a
collaborative effort by two innovative companies, and a first, but
important step in our co-branding initiative. We’re confident the
product’s thoughtful design, impressive tech specs, and carbon
offset program will resonate with PopSci’s audience and consumers
everywhere. It’s exciting to finally see everyone’s hard work come
to market.”
The hOmeLabs Purely Awesome Air Purifier removes 99.97% of
airborne particles, including dust, pet dander, smoke, cooking
odors, and more. It features a Powerful 3-Stage Filtration system
that utilizes a pre-filter, HEPA, and activated carbon filter. At
just 12.8 inches in height and 7.8 inches in diameter, this
powerful purifier is portable enough to take anywhere and blend
into any room. Additionally, Aterian has committed to offsetting
100% of the carbon emissions resulting from the manufacturing and
sales of the co-branded air purifier. This will be done via a
carbon offset program devoted to reforestation.
“At Aterian we have brought many products to market by
leveraging AIMEE, our proprietary technology platform which informs
us what consumers need,” says Sascha Lewis, CMO at Aterian. “We are
excited to see our co-branded product partnership between our brand
hOmeLabs and Popular Science come to fruition because it allows us
to marry our data-driven approach to product development with
PopSci’s well-respected brand and content expertise.”
Both parties hope to gradually expand into other products within
the hOmeLabs line. More information about the air purifier can be
found here.
ABOUT POPULAR SCIENCEEstablished in 1872,
Popular Science is one of America’s oldest and most trusted
magazine brands. Popular Science has a legacy of bringing readers
groundbreaking innovations and discoveries, demystifying the world,
and examining everything from the marvels of deep space to the
secret lives of everyday staples. Popular Science makes science and
tech engaging, approachable, and inclusive to keep readers,
listeners, and viewers plugged into and excited about the world
around them. Popular Science is part of Recurrent Ventures., a
privately held media company that includes brands like The Drive,
Futurism, and Outdoor Life.
ABOUT ATERIAN, INC.Aterian, Inc. (Nasdaq:
ATER), is a leading technology-enabled consumer products platform
that builds, acquires, and partners with best-in-class e-commerce
brands by harnessing proprietary software and an agile supply chain
to create top-selling consumer products. The Company’s cloud-based
platform, Artificial Intelligence Marketplace Ecommerce Engine
(AIMEE™), leverages machine learning, natural language processing,
and data analytics to streamline the management of products at
scale across the world’s largest online marketplaces, including
Amazon, Shopify, and Walmart. Aterian has thousands of SKUs across
14 owned and operated brands and sells products in multiple
categories, including home and kitchen appliances, health and
wellness, beauty, and consumer electronics.
Forward Looking StatementsAll statements other
than statements of historical facts included in this press release
that address activities, events or developments that we expect,
believe or anticipate will or may occur in the future are
forward-looking statements including, in particular, the gradual
expansion into other products. These forward-looking statements are
based on management’s current expectations and beliefs and are
subject to a number of risks and uncertainties and other factors,
all of which are difficult to predict and many of which are beyond
our control and could cause actual results to differ materially and
adversely from those described in the forward-looking statements.
These risks include, but are not limited to: those related to the
global shipping disruptions, our ability to continue as a going
concern, our ability to meet financial covenants with our lenders,
our ability to create operating leverage and efficiency when
integrating companies that we acquire, including through the use of
our team’s expertise, the economies of scale of our supply chain
and automation driven by our platform; those related to our ability
to grow internationally and through the launch of products under
our brands and the acquisition of additional brands; those related
to the impact of COVID-19, including its impact on consumer demand,
our cash flows, financial condition, forecasting and revenue growth
rate; our supply chain including sourcing, manufacturing,
warehousing and fulfillment; our ability to manage expenses,
working capital and capital expenditures efficiently; our business
model and our technology platform; our ability to disrupt the
consumer products industry; our ability to grow market share in
existing and new product categories; our ability to generate
profitability and stockholder value; international tariffs and
trade measures; inventory management, product liability claims,
recalls or other safety and regulatory concerns; reliance on third
party online marketplaces; seasonal and quarterly variations in our
revenue; acquisitions of other companies and technologies, and our
ability to integrate such companies and technologies with our
business, our ability to continue to access debt and equity capital
(including on terms advantageous to the Company) and the extent of
our leverage and other factors discussed in the “Risk Factors”
section of our most recent periodic reports filed with the
Securities and Exchange Commission (“SEC”), all of which you may
obtain for free on the SEC’s website at www.sec.gov.
Media Contact:Devon BrodskyMarketing
ManagerAterian, Inc.devon.brodsky@aterian.io914-548-8729
Investor Contact:Ilya Grozovsky VP of Investor
Relations & Corp. DevelopmentAterian,
Inc.ilya@aterian.io917-905-1699
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