NEW
YORK, Aug. 18, 2022 /PRNewswire/ -- Popular
Science and hOmeLabs are proud to announce the launch of their
newly co-branded air purifier. This is the first co-branded product
from the partnership between Recurrent and Aterian, which was
announced in December 2021.
"Popular Science is an iconic and beloved brand that doesn't put
its name on products lightly," says Adam
Morath, General Manager of Recurrent's Science, Tech, and
Outdoor brands. "This has been a collaborative effort by two
innovative companies, and a first, but important step in our
co-branding initiative. We're confident the product's thoughtful
design, impressive tech specs, and carbon offset program will
resonate with PopSci's audience and consumers everywhere. It's
exciting to finally see everyone's hard work come to market."
The hOmeLabs Purely Awesome Air Purifier removes 99.97% of
airborne particles, including dust, pet dander, smoke, cooking
odors, and more. It features a Powerful 3-Stage Filtration system
that utilizes a pre-filter, HEPA, and activated carbon filter. At
just 12.8 inches in height and 7.8 inches in diameter, this
powerful purifier is portable enough to take anywhere and blend
into any room. Additionally, Aterian has committed to offsetting
100% of the carbon emissions resulting from the manufacturing and
sales of the co-branded air purifier. This will be done via a
carbon offset program devoted to reforestation.
"At Aterian we have brought many products to market by
leveraging AIMEE, our proprietary technology platform which informs
us what consumers need," says Sascha
Lewis, CMO at Aterian. "We are excited to see our co-branded
product partnership between our brand hOmeLabs and Popular Science
come to fruition because it allows us to marry our data-driven
approach to product development with PopSci's well-respected brand
and content expertise."
Both parties hope to gradually expand into other products within
the hOmeLabs line. More information about the air purifier can be
found here.
ABOUT POPULAR SCIENCE
Established in 1872, Popular Science is one of America's oldest
and most trusted magazine brands. Popular Science has a legacy of
bringing readers groundbreaking innovations and discoveries,
demystifying the world, and examining everything from the marvels
of deep space to the secret lives of everyday staples. Popular
Science makes science and tech engaging, approachable, and
inclusive to keep readers, listeners, and viewers plugged into and
excited about the world around them. Popular Science is part of
Recurrent Ventures., a privately held media company that includes
brands like The Drive, Futurism, and Outdoor Life.
ABOUT ATERIAN, INC.
Aterian, Inc. (Nasdaq: ATER), is a leading technology-enabled
consumer products platform that builds, acquires, and partners with
best-in-class e-commerce brands by harnessing proprietary software
and an agile supply chain to create top-selling consumer products.
The Company's cloud-based platform, Artificial Intelligence
Marketplace Ecommerce Engine (AIMEE™), leverages machine learning,
natural language processing, and data analytics to streamline the
management of products at scale across the world's largest online
marketplaces, including Amazon, Shopify, and Walmart. Aterian has
thousands of SKUs across 14 owned and operated brands and sells
products in multiple categories, including home and kitchen
appliances, health and wellness, beauty, and consumer
electronics.
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SOURCE Recurrent Ventures