New Capabilities in Avid MediaCentral Bring Graphic Designers into Broadcast TV and Production Workflows
09 December 2021 - 2:57AM
TV newsrooms and production workflow teams can now bring graphic
designers directly into their Avid® (Nasdaq: AVID) MediaCentral®
production workflows through the MediaCentral panel, which now
includes support for Adobe Photoshop and After Effects. The
lightweight software plugin erases the frustrating manual steps
graphic designers need to take in order to contribute to
large-scale production projects and keep track of their content.
Adobe Photoshop and After Effects users can store their photos,
clips, graphical elements and other content for access anywhere,
anytime on the open Avid MediaCentral platform.
With access to Avid NEXIS® storage through the MediaCentral
panel, graphic designers can store their assets and projects and
catalogue them, enabling teams to easily access, edit on-the-fly
and send back content into Avid production workflows. This allows
teams to instantly locate individual design elements in archived
content, eliminating productivity drains, and having to save files
on a separate storage platform.
“Until now, graphic designers have been kept at the periphery of
news and post production teams. With support for Photoshop and
After Effects, the MediaCentral panel opens the door to bring them
right into the mix and make them part of the production workflow,”
said Raúl Alba, Director of Solutions Marketing, Media and Cloud,
Avid. “With continuous third-party integrations coming for the open
MediaCentral platform, media enterprises will continue to widen
their circle of collaboration and contribution with a lot less
complexity to generate content faster, increasing production output
and efficiency.”
In addition, Media Composer and Adobe Premier Pro editors can
take advantage of MediaCentral’s capabilities to integrate within
existing workflows, providing a seamless editing experience. This
offers increased flexibility by opening workflows directly into the
production environment, providing an unprecedented level of access
and real-time collaborative power. Creatives can also preview
MediaCentral-managed assets directly in Adobe Photoshop and After
Effects without having to import media.
“Making the connection between Avid and Adobe users is an
opportunity for significant productivity gains for media production
teams, streamlining processes that can be frustratingly manual,”
said Van Bedient, Director, Strategic Business Development, Adobe.
“Our goal is to help increase collaboration and improve how graphic
designers, editors and other content creators can browse, search,
edit, share and distribute content more effortlessly and
efficiently.”
Avid’s MediaCentral panel with support for Adobe Photoshop and
After Effects is available now to help broadcast and production
teams bring graphic designers into their workflows and streamline
manual processes for contributing content to large scale projects.
For more information on Avid’s MediaCentral panel for Adobe
Photoshop and After Effects, please visit
https://www.avid.com/products/mediacentral.
About AvidAvid delivers the
most open and efficient media platform, connecting content creation
with collaboration, asset protection, distribution, and
consumption. Avid’s preeminent customer community uses Avid’s
comprehensive tools and workflow solutions to create, distribute
and monetize the most watched, loved and listened to media in the
world—from prestigious and award-winning feature films to popular
television shows, news programs and televised sporting events, and
celebrated music recordings and live concerts. With the most
flexible deployment and pricing options, Avid’s industry-leading
solutions include Media Composer®, Pro Tools®, Avid NEXIS®,
MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™,
FastServe®, and Maestro™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram,
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Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First, Media
Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. Adobe,
the Adobe logo, Adobe Photoshop, Adobe Premiere Pro, and After
Effects are either registered trademarks or trademarks of Adobe in
the United States and/or other countries. All other trademarks are
the property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
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