Avid Launches Subscription Solution for TV and Media Graphics
22 September 2022 - 1:50AM
Avid® (Nasdaq: AVID) today announced the next-generation of
Maestro™, a new subscription-based software solution for real-time
broadcast television graphics. Available immediately, this fully
backward compatible solution offers graphics teams the power,
flexibility and scalability to produce and deliver the best quality
graphics possible for on-air and studio video wall content.
Graphics teams can now deploy Maestro software on commercial
off-the-shelf (COTS) hardware or existing Avid Maestro | Engine
hardware to power a faster and more flexible solution that can be
used for any live production workflow, whether it’s
news, sports, current affairs or special events. New and
existing Avid graphics customers can future-proof workflows in the
cloud while continuing to benefit from the familiar
industry-leading full suite of tools designed to meet every live
graphics need.
The Maestro graphics suite delivers new return on investment
through full backwards compatibility so users can continue to work
with content they created in earlier versions of Maestro. The
solution also provides tight integration with Avid’s solution
portfolio, including the MediaCentral® platform which enables
production teams to easily incorporate graphics into their
workflows. In addition, the new Maestro can be used in environments
with existing Maestro | Engine hardware and it supports
HD/UHD over IP (25G), UHD 12G and HDR workflows, bringing more
flexibility to meet today’s and tomorrow's graphics
requirements.
Users of this next generation of Maestro can now leverage a
simplified subscription model, providing teams with the flexibility
to scale to meet changing business needs while futureproofing their
organization for migration to the cloud. With a Maestro
subscription, users gain access to the latest software and
features, as well as a more secure and easily managed IT
infrastructure deployed on Avid certified hardware—allowing users
to focus on doing their best creative work.
“With easier access and better workflow integration, the new
Maestro subscription solution solves the need for news and sports
production and graphics teams to have tighter collaboration and
faster content turn-around,” said, David Colantuoni, Vice
President, Product Management for Video and Media Solutions, Avid.
"With today’s Maestro graphics, teams are able to rapidly
illustrate more compelling broadcasts and events for their
audiences, while taking advantage of our new subscription model to
gain the flexibility to adapt to the evolving requirements in
demanding production environments.”
For more information on the new Maestro graphics solution,
please visit https://www.avid.com/products/maestro.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities
at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of success.
© 2022 Avid Technology, Inc., Avid, its logo, Avid
Maestro and Avid MediaCentral are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. All rights reserved.
Other trademarks are property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice. Details are
available at www.avid.com/legal/patent-marking.
PR ContactsAvidDave Smith -
Americasdavid.smith@avid.com 978.502.9607
AvidNeil Beston – EMEA/ANZneil.beston@avid.com +44 (0) 7770
644 136
Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
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