Avid Promotes Technology Services Executive Deb Sanders to Chief Customer Officer
29 November 2022 - 3:50AM
Avid® (Nasdaq: AVID) today announced the promotion of technology
services executive Deb Sanders to the role of Chief Customer
Officer & Senior Vice President to lead worldwide operations
for customer success, customer care, advocacy, learning and overall
CX, as well as oversee collaboration with the customer-led Avid
Community Association.
Deb Sanders joined Avid as Vice President of Global Customer
Care in 2019 with responsibility for the vision, strategy and
tactical plans for the global customer care organization supporting
thousands of large media enterprises and hundreds of thousands of
creative individuals who rely on Avid software and
solutions. Her career spans more than 25 years of leading
customer-facing teams, transforming service delivery models, and
building new service teams to adapt to the changing customer
landscape. She has held leadership positions in technical support,
field services and managed services delivery within medium and
large enterprises in multiple industries (IT, security, networking)
and geographies. Deb earned her MS in Technology
Commercialization from the University of Texas, McCombs School of
Business, and her BS in Chemical Engineering from the University of
New Mexico.
Jeff Rosica, Avid’s CEO & President commented, “Deb
naturally inspires confidence from our customers and motivates our
teams. I’m thrilled that we can promote our proven talent while we
continue Avid’s growth through subscription delivery and expansion
of our SaaS offerings and cloud deployments for the world’s media
creators.”
Deb ascends to the executive leadership role previously held by
Kathy-Anne “KAM” McManus, former Chief Customer Experience Officer,
who has left Avid to accept a new professional opportunity. KAM
moves on with extreme gratitude from Avid for her numerous
contributions in the drive toward a more modern service
organization, digital transformation, and a more CX-centric company
culture.
Deb Sanders commented, “Caring for Avid’s discerning customers
everywhere in film, television, music and education is an awesome
responsibility. What excites me more than anything else in stepping
into this role is that I’m surrounded by the most extraordinary
people who possess unprecedented, specialized knowledge about how
media creation works now and how it will evolve. I look forward to
leading our many talented people as we transform Avid service
delivery for our customers.”
Editor’s note: Visit www.avid.com/press-center/media-library/
for high-resolution headshot photography of Avid’s executive
leadership.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities
at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of success.
© 2022 Avid Technology, Inc., Avid and its logo are
property of Avid. All rights reserved. Other trademarks are
property of their respective owners.
PR ContactJim
Sheehanjim.sheehan@avid.com978.771.4715
Investor ContactWhit
Rappolewhit.rappole@avid.com339.222.1110
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