Gracenote Entertainment Metadata Helps
cineSearch's Ava Chatbot Solve Significant Consumer Problem of
Figuring out What to Watch
LOS
ANGELES, April 8, 2024 /PRNewswire/ --
Cineverse (NASDAQ:CNVS), an innovative streaming
technology and entertainment company, continues to form strategic
relationships that will help solve the industry's content search
and discovery issues. The company has today announced a deal with
Gracenote, a Nielsen company, to integrate industry-leading
metadata for millions of films and television shows into cineSearch
– Cineverse's AI-powered conversational entertainment search
platform that is set to be unveiled this spring (visit
cineSearch.com to join the waitlist).
According to Nielsen's State of Play report, American consumers,
who have more than 2.7 million video titles to choose from, spend
more than 10 minutes per session looking for what to watch, up 40%
since 2019. In fact, 20% give up when they can't easily find
something to watch, causing a major issue for streamers looking to
keep viewers engaged, creators whose stories are losing out on
potential audiences, and of course, consumers, who want to be
entertained, but end up frustrated rather than satisfied with their
streaming experiences.
Enter cineSearch and Ava.
An innovative AI-powered platform, cineSearch's goal is to
revolutionize the search and discovery experience to answer
audiences' most pressing question: "What do you want to watch?"
Through Ava, a chatbot with a unique, quirky persona, cineSearch
offers a single unified search and recommendation engine with
extensive support for dozens of traits such as mood, theme, tone,
intensity, setting, keyword, plot, micro-genre, and many
more.
cineSearch will now leverage Gracenote's comprehensive TV and
movie datasets to expand its knowledge graph and deliver more
personalized search results as well as provide up-to-date title
availability and deep-links to content. Using cineSearch, a viewer
who's in the mood for a dark romantic comedy set in Australia can receive the most fitting content
recommendations and be connected to those options across more than
60 major video streaming services for seamless viewing.
Although Cineverse has an extensive library, Ava will recommend
films and TV shows available anywhere – by leveraging Gracenote's
industry-leading metadata catalog – including complete title
information such as synopsis, genre, cast, director and other
product information – for a comprehensive and consistent content
discovery experience.
"Our partnership with Gracenote increases the number of films
and TV shows that are discoverable by users and allows us to offer
cineSearch users the highest-quality title information with
intensity rankings – when paired with a user's viewing history,
streaming service filters and content preferences – will help solve
a major consumer issue and the leading cause of viewer
frustration," said Tony Huidor, CTO
& COO of Cineverse. "With our previously announced partnership
with Google Cloud in place and now with the participation of
Gracenote in this endeavor, we are on course to unveil what we
believe will be the most powerful search and discovery tool in
streaming."
As previously announced, the cineSearch service was developed by
Cineverse using Google Cloud's Vertex AI Search. The underlying
core cineSearch technology was built as an adaptive layer on top of
Google's Gemini large language models, using Google Cloud's gen AI
infrastructure to bring an innovative, conversational experience
for those seeking advice on what to watch.
"AI-based personalization holds massive potential to improve
streaming by helping individual viewers find and watch the content
they're most likely to love - from familiar hits to hidden gems,"
said Trent Wheeler, Chief Product
Officer at Gracenote. "Key to great technology is a broad
understanding of the universe of content made possible by metadata.
We're pleased that Cineverse has tapped Gracenote's entertainment
data to power the cineSearch platform and look forward to seeing
how Ava will revolutionize the search and discovery experience for
content providers, creators and consumers alike."
Most importantly, cineSearch will have access to real-time
metadata updates so that new titles will be discoverable the same
day the titles premiere. Because Gracenote's metadata catalog
covers content in a wide number of foreign languages cineSearch has
a clear path to international expansion and availability across
multiple territories.
About Gracenote
Gracenote is the content data business
unit of Nielsen, providing entertainment metadata, content IDs and
related offerings to the world's leading creators, distributors and
platforms. Gracenote technology enables advanced content navigation
and discovery capabilities helping individuals to easily connect to
the TV shows, movies, music and sports they love while delivering
powerful content analytics making complex business decisions
simpler.
About Cineverse
Cineverse's advanced, proprietary
technology drives the distribution of over 71,000 premium films,
series, and podcasts to more than 82 million unique viewers
monthly. From providing a complete streaming solution to some of
the world's most recognizable brands, to super-serving their own
network of fan channels, Cineverse is powering the future of
Entertainment. For more information, please
visit www.cineverse.com. (NASDAQ:CNVS)
Press Contacts
For Cineverse:
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie
Milstead, investorrelations@cineverse.com
For Gracenote
Mark Yamada,
mark.yamada@nielsen.com
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SOURCE Cineverse Corp.