KRISPY KREME® Drops Epic REESE’S Remix: Brand’s First-Ever Spin on Salty Sweet Doughnuts
20 February 2023 - 10:00PM
Business Wire
REESE’S Salty Sweet Dozen available for limited
time beginning Feb. 20, featuring pretzels, potato sticks and
salted caramel icing
Krispy Kreme® has reunited with REESE’S on a flavor remix first
for the brand – salty sweet doughnuts inspired by REESE’S Big Cup
Stuffed with Potato Chips, REESE’S Big Cup Stuffed with Pretzels
and REESE’S OUTRAGEOUS.
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REESE’S Salty Sweet Dozen available for
limited time beginning Feb. 20, featuring pretzels, potato sticks
and salted caramel icing. (Photo: Business Wire)
Beginning Feb. 20 for a limited time at participating shops
across the U.S., Krispy Kreme’s new REESE’S Salty Sweet Dozen
features three doughnuts with all-new ingredients, including
pretzels, potato sticks and even salted caramel icing:
- REESE’S Salty Sweet Crunch Doughnut: A shell doughnut
filled with REESE’S peanut butter Kreme™ filling, dipped in REESE’S
peanut butter icing, drizzled in HERSHEY’S milk chocolate icing and
topped with sea salt praline pretzels.
- REESE’S Salty Sweet Crisp Doughnut: An Original Glazed®
doughnut dipped in HERSHEY’S milk chocolate icing, topped with
potato sticks, a drizzle of milk chocolate icing and REESE’S peanut
butter sauce plus a dollop of REESE’S peanut butter Kreme™
filling.
- REESE’S Outrageous Doughnut: An Original Glazed®
doughnut dipped in HERSHEY’S milk chocolate icing, topped with Mini
REESE’S PIECES, drizzled with REESE’S peanut butter sauce and
salted caramel icing.
“Salty, Sweet, REESE’S and Krispy Kreme can now all be
experienced in one incredible doughnut collection,” said Dave
Skena, Global Chief Brand Officer for Krispy Kreme. “These flavors
bring out the best in each other, just like our partnership with
REESE’S has over the years.”
Krispy Kreme’s REESE’S Salty Sweet Dozen is available in-shop
and for pickup or delivery via Krispy Kreme’s app and website.
Show us how you’re enjoying the new salty sweet remix by using
#KrispyKreme and tagging @krispykreme on social. Learn more about
Krispy Kreme’s REESE’s Salty Sweet Dozen by visiting
www.krispykreme.com/promos/reeses.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in over 30 countries through its unique network of fresh
doughnut shops, partnerships with leading retailers, and a rapidly
growing Ecommerce and delivery business with nearly 12,000 fresh
points of access. Our purpose of touching and enhancing lives
through the joy that is Krispy Kreme guides how we operate every
day and is reflected in the love we have for our people, our
communities and the planet. Connect with Krispy Kreme Doughnuts at
www.KrispyKreme.com, or on one of its many social media channels,
including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
The REESE’S and HERSHEY’S trademarks and trade dresses are used
under license.
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version on businesswire.com: https://www.businesswire.com/news/home/20230220005045/en/
Lizzie Duffey Lizzie.Duffey@fleishman.com
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