Insomnia Cookies Announces Plans for Global Expansion and New U.S. Stores in 2023
22 February 2023 - 11:30PM
Business Wire
As the bakery continues to own the late-night
dessert space, it looks to deliver creative, craveable products to
95% of U.S. households plus a growing global Insomniac
community
Insomnia Cookies, the beloved cult brand known for serving warm
cookies all day and late into the night, is expanding its footprint
outside of the U.S. for the first time with new stores in Canada
and the UK planned to open in summer 2023. The late-night bakery is
also projecting to open dozens of new U.S. stores, maintaining its
explosive growth trajectory.
Insomnia will first enter international markets with stores in
the Greater Toronto Area and Manchester, UK this summer, with
opportunity for continued global growth. Consumers in both
countries expressed their excitement to soon experience Insomnia’s
signature classic, deluxe, vegan, and limited-edition cookie
flavors, among other products. Insomnia plans to continue their
rapid nationwide expansion and open dozens of new stores throughout
2023, working toward an overall goal of delivering warm, delicious
cookies to 95% of U.S. households.
“From a college start-up, we’ve come a long way over the last 20
years, and this year’s national and international new stores
openings are just a taste of what’s to come for Insomnia Cookies,”
said Seth Berkowitz, Founder and CEO of Insomnia Cookies. “Insomnia
is so grateful to our loyal Insomniacs, whose passion for our brand
has fueled our growth. We’re thrilled to soon be delivering our
warm, delicious cookies and desserts across the globe and welcome
even more fans into our cult-like community.”
Since its founding in 2003, Insomnia Cookies has been feeding
its cult following’s insatiable sweet tooth and desire for new,
imaginative products to become one of the most craved brands in the
world. Insomnia’s constant innovation, digital-first ecosystem, and
late-night hours have allowed the brand to be nimble and create a
highly-engaged and deeply passionate community of Insomniacs,
positioning it for this next chapter of growth.
Insomnia’s new locations will soon be hiring for managers,
part-time cookie crew, delivery drivers, and shift leaders,
bringing employment opportunities to local communities. Interested
applicants can learn more and apply at
Careers.InsomniaCookies.com.
ABOUT INSOMNIA COOKIES Insomnia Cookies, a subsidiary of
Krispy Kreme, Inc. (Nasdaq: DNUT), is a rapidly expanding
late-night bakery concept headquartered in Philadelphia, PA.
Founded in a University of Pennsylvania dorm room by then-student
Seth Berkowitz, Insomnia Cookies has been feeding the insatiable
hunger of loyal Insomniacs since 2003. Today, with more than 230
locations nationwide, Insomnia Cookies offers a wide variety of
delicious cookies, ice cream, and other sweet treats in-store, for
local delivery, and nationwide shipping. Details about Insomnia’s
menu, delivery, and nationwide shipping options can be found here
(late-night delivery until 1 a.m. or later). To place an order or
learn more about Insomnia Cookies, visit www.InsomniaCookies.com.
Keep up-to-date on the latest cookie news and grand opening deals
by following Insomnia Cookies on Instagram, Facebook, Twitter, and
TikTok.
Download Insomnia Cookies images
here.
About Krispy Kreme Headquartered in Charlotte, N.C.,
Krispy Kreme (Nasdaq: DNUT), is one of the most beloved and
well-known sweet treat brands in the world. Our iconic Original
Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in over 30 countries through its unique network of fresh
doughnut shops, partnerships with leading retailers, and a rapidly
growing Ecommerce and delivery business with nearly 12,000 fresh
points of access. Our purpose of touching and enhancing lives
through the joy that is Krispy Kreme guides how we operate every
day and is reflected in the love we have for our people, our
communities and the planet. Connect with Krispy Kreme Doughnuts at
www.KrispyKreme.com, or on one of its many social media channels,
including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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Media Contact: Alexa Royle 215-790-4371
aroyle@tierneyagency.com
Investor Contact: Rob Ballew rballew@krispykreme.com
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